Pechincha do Bem [Bargain of Good]

Outras campanhas

Pechincha do Bem [Bargain of Good]

Doing good costs nothing! With this motto, we created the campaign #PechinchaDoBem for AliExpress. In 2021, AliExpress was sponsoring Criança Esperança [Hope Child], a famous TV show that collects donations for social causes during 24 hours. We've challenged 15 creators to spread the chain of good through social media, encouraging users to do so by using AliExpress platform.

250 Million

impressions

203 thousand

clicks

1300%

increase in social mentions

Get to know the project

Doing good costs nothing! With this motto, we created the campaign #PechinchaDoBem for AliExpress.

In 2021, AliExpress was sponsoring Criança Esperança [Hope Child], a famous TV show that collects donations for social causes during 24 hours.

We’ve challenged 15 creators to spread the chain of good through social media, encouraging users to do so by using AliExpress platform.

This became possible through #Pechincha [bargain], gamification in the AliExpress app that allows users to have discounts on products

by inviting friends to joint purchases. Pechincha, in this campaign, was transformed into a “saver”, where the user invited friends

to boost donations, which in the end would be honored by the Alibaba group.

Our creators were given a budget and an action that had to be taken; thus, they helped to spread the solidarity message.

The results are astronomical: 200 million people reached and more than 200 thousand clicks.

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Is there a greater prize than being recognized by Veveta as the greatest revelation in Brazilian music? Yes, Aliexpress will reward you for it! Come and check out this brand activation that made the TikTokers reveal their talent for music.

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Cyber Sport’s popular award

At the end of 2019, we created the Betway Awards first edition. The award for the 2019 E-Sports season highlights, in the CS-GO modality, it was a pioneer in the industry among the sponsoring brands. Voted for by popular vote and presented by a big name in the national esports scene, the public's favorites were chosen with more than 55,000 votes.

Direct from China, in 10 days!

AliExpress is one of the brands of the global Chinese retailer, Alibaba Group. Our collaboration with Ali began three years ago, when the brand was being structured in Brazil. We worked on structuring the local social channels and tropicalizing the content. We are currently responsible for managing the digital strategy in Brazil, as well as product activation campaigns.

Your next Volkswagen

Volkswagen Financial Services encompasses brands such as Volkswagen, Audi, MAN and Ducati, and is the German automaker's financial solutions division. We take care of a complex social media operation, which, in addition to strategy and content for the group's brands, monitors sentiment and conversations around financial products. We also take care of the digital relationship between the brand and consumers, delivering complete and intelligent management of social channels on a monthly basis.

Smarter and kinder children

Created in 1969, Sesame Street has the educational mission of inclusion, curiosity and learning. Our challenge was to bring this conversation to digital by bringing together parents, children and the most beloved characters in TV history.

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In this campaign, we reintroduce the established line of Dentsply Sirona CAD/CAM scanners to the public in a humanized way, through the trajectory of 4 renowned dentists towards digital dentistry.

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The Pilot Pen is colorful, fun and loved by students, teachers, studygrammers and pen freaks in general. Our strategy is to empower and give visibility to these aficionados, visual arts professionals and lovers of writing through collaborative content.

The #1 skincare brand in Japan

Bioré is a beauty brand present in more than 60 countries; it comes from Japan, where it is the number one in sun protection, make-up remover and facial cleansing. In the Brazilian operation, we are responsible for all digital marketing and content, bringing the company's storytelling - The joy of natural skin - to its consumers.

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