A worldwide phenomenon, the Brazilian version of The Masked Singer was a success. In its two seasons, the reality show, which features Brazilian celebrities in costume and challenges us to guess the identity hidden behind the masks, has boosted the broadcaster’s ratings and captivated local audiences with performances worthy of the most famous musicals. Presented by the queen of Brazil, the charismatic Ivete Sangalo, the program has the master sponsorship of AliExpress.
The game consisted of our partner, one of the world’s largest marketplaces, using the platform’s social game to offer exclusive products and offers linked to the theme of the program.
Our mission was to communicate the action and interact with a young audience, and to do this we focused our efforts on the social network of the moment. Using a native feature within TikTok, we created #DuetoSurpresaAli! The mechanics invited users to interact with Ivete Sangalo herself, who at the end of the game revealed the big winner of the edition. With the support of 50 creators for the start of the action, we made the campaign “explode” on the social network, generating more than 1 billion impacts in just the first few days.
Na imensidão do mercado digital uma plataforma emergiu como um farol para marcas em busca de conexões autênticas e resultados tangíveis o TikTok Com uma base de usuários que ultrapassa 70 minutos de tempo médio gasto por usuário no Brasil e uma impressionante taxa de 92 de ação após a...
O Storytelling é uma ferramenta poderosa no mundo do marketing capaz de transformar mensagens comuns em narrativas envolventes que ressoam com o público Com suas raízes na comunicação humana o storytelling transcende o tempo e continua a ser uma técnica essencial para engajar e conectar pessoas Por que o Storytelling...
A ascensão da nova geração de criadores de conteúdo atingiu uma audiência global em várias plataformas online consolidando os como líderes na promoção de ideias produtos e serviços Este fenômeno está não apenas remodelando a maneira como as marcas se envolvem com o público mas também influenciando as decisões de...
B-Young is a social media agency from São Paulo, founded in 2010 and which operates extensively in the digital communication sector for large brands and corporations, delivering quality content and strategies to its customers. As a digital marketing agency, it provides all the services that make up the digital communication mix, as well as: managing facebook ads, google adwords and other performance media; strategic management of content and social networks; creation of digital marketing campaigns and online product activation; development of websites, hotsites and applications; influencer marketing; data measurement and SAC 2.0. We are like this, a full service sp digital media agency. In 8 years of experience in the market as a digital marketing agency sp, he has carried out projects and cases of great projection for brands such as AES Eletropaulo, British Teleocom, Sony Pictures, Fox, Sanrio, Iconix Group, Eone Entertainment. We are experts in understanding our clients' business and transforming this data into digital strategies for connecting and relating to consumers, in order to generate real results. Let's talk about your digital marketing strategy?