Pilot Pen is one of the largest global pen manufacturers; of Japanese origin, it has factories around the world and has a turnover of more than USD 1 billion a year. We started Pilot Pen’s operation on Brazilian social networks from scratch. We outline the social channel strategy to be used, the target audience and the content strategy based on community empowerment.
Our work ranges from the day-to-day of digital channels and conversation with the audience, selection of artists and management of the community of influencers, to the development of special series of video content. Within a few months, Pilot was already among the industry leaders in digital as well – Beloved by Brazilian studygrammers, graphic artists and fans, the digital community already has more than 200,000 followers on Instagram and an engagement that is the envy of the competition.
Na imensidão do mercado digital uma plataforma emergiu como um farol para marcas em busca de conexões autênticas e resultados tangíveis o TikTok Com uma base de usuários que ultrapassa 70 minutos de tempo médio gasto por usuário no Brasil e uma impressionante taxa de 92 de ação após a...
O Storytelling é uma ferramenta poderosa no mundo do marketing capaz de transformar mensagens comuns em narrativas envolventes que ressoam com o público Com suas raízes na comunicação humana o storytelling transcende o tempo e continua a ser uma técnica essencial para engajar e conectar pessoas Por que o Storytelling...
A ascensão da nova geração de criadores de conteúdo atingiu uma audiência global em várias plataformas online consolidando os como líderes na promoção de ideias produtos e serviços Este fenômeno está não apenas remodelando a maneira como as marcas se envolvem com o público mas também influenciando as decisões de...
B-Young is a social media agency from São Paulo, founded in 2010 and which operates extensively in the digital communication sector for large brands and corporations, delivering quality content and strategies to its customers. As a digital marketing agency, it provides all the services that make up the digital communication mix, as well as: managing facebook ads, google adwords and other performance media; strategic management of content and social networks; creation of digital marketing campaigns and online product activation; development of websites, hotsites and applications; influencer marketing; data measurement and SAC 2.0. We are like this, a full service sp digital media agency. In 8 years of experience in the market as a digital marketing agency sp, he has carried out projects and cases of great projection for brands such as AES Eletropaulo, British Teleocom, Sony Pictures, Fox, Sanrio, Iconix Group, Eone Entertainment. We are experts in understanding our clients' business and transforming this data into digital strategies for connecting and relating to consumers, in order to generate real results. Let's talk about your digital marketing strategy?