The #1 skincare brand in Japan

Social everyday

The #1 skincare brand in Japan

Bioré is a beauty brand present in more than 60 countries; it comes from Japan, where it is the number one in sun protection, make-up remover and facial cleansing. In the Brazilian operation, we are responsible for all digital marketing and content, bringing the company's storytelling - The joy of natural skin - to its consumers.

+20 million

impressions

+100 thousand

clicks monthly

+60 thousand

pageviews monthly

Get to know the project

Bioré is the number one Japanese brand in sun protection, makeup removers and facial cleansers; officially arriving in Brazil in mid-2017.

B-Young has been following the company’s digital journey since the beginning of 2020. We helped Bioré to structuring its content and digital marketing strategy together with the team at the Japanese headquarters, launching in early 2021 a method 100% adapted to the local mood. Since then, we have been responsible for the Brazilian operation: social content, website development, partnerships with influencers, campaigns, promotions, and paid media, which is of great importance for the retail retailer network.

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In this campaign, we reintroduce the established line of Dentsply Sirona CAD/CAM scanners to the public in a humanized way, through the trajectory of 4 renowned dentists towards digital dentistry.

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#TipoPechincha AliExpress

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