Direct from China, in 10 days!

Social everyday

Direct from China, in 10 days!

AliExpress is one of the brands of the global Chinese retailer, Alibaba Group. Our collaboration with Ali began three years ago, when the brand was being structured in Brazil. We worked on structuring the local social channels and tropicalizing the content. We are currently responsible for managing the digital strategy in Brazil, as well as product activation campaigns.

20 Million

impressions monthly

100 thousand

organic clicks monthly

Social channels

300

Content monthly

Get to know the project

A great operation calls for a great team. The largest team in our operation, made up of 7 people, serves the largest global retail brand: AliExpress.

Our work with “Ali” comes since structuring the retail giant in Brazil, in 2019, when we were responsible for the social media tropicalization and local content strategy.

Since then, the numbers and deliveries have only grown – We currently produce content in real time, connecting local humor and memes with the infinite catalog of products available on the marketplace.

Since the beginning of our management, Instagram has grown by 35% in size, Twitter has quintupled in size and organic clicks have tripled. We also highlight the launch of TikTok, which already has more than 350,000 followers and positions the brand among a younger audience.

Creative deliveries impress, but we go further; we create more than 5,000 interactions with consumers on all channels per month. We compile this interaction data, so that later they can become insights that supply the local Aliexpress team, refining product strategy and refining our content.

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#DuetoSurpresaAli

Is there a greater prize than being recognized by Veveta as the greatest revelation in Brazilian music? Yes, Aliexpress will reward you for it! Come and check out this brand activation that made the TikTokers reveal their talent for music.

Pechincha do Bem [Bargain of Good]

Doing good costs nothing! With this motto, we created the campaign #PechinchaDoBem for AliExpress. In 2021, AliExpress was sponsoring Criança Esperança [Hope Child], a famous TV show that collects donations for social causes during 24 hours. We've challenged 15 creators to spread the chain of good through social media, encouraging users to do so by using AliExpress platform.

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Cyber Sport’s popular award

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#TipoPechincha AliExpress

The AliExpress campaign on TikTok that created more than 2 billion views by making everyone dancing and cutting prices.

Content is King!

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Come join our team

Shall we talk about your account?

Here, much more than an agency, you will have a social media team of your own. Let's discuss the ideal structure for your brand to take off in digital?

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