A worldwide phenomenon, the Brazilian version of The Masked Singer was a success. In its two seasons, the reality show, which features Brazilian celebrities in costume and challenges us to guess the identity hidden behind the masks, has boosted the broadcaster’s ratings and captivated local audiences with performances worthy of the most famous musicals. Presented by the queen of Brazil, the charismatic Ivete Sangalo, the program has the master sponsorship of AliExpress.
The game consisted of our partner, one of the world’s largest marketplaces, using the platform’s social game to offer exclusive products and offers linked to the theme of the program.
Our mission was to communicate the action and interact with a young audience, and to do this we focused our efforts on the social network of the moment. Using a native feature within TikTok, we created #DuetoSurpresaAli! The mechanics invited users to interact with Ivete Sangalo herself, who at the end of the game revealed the big winner of the edition. With the support of 50 creators for the start of the action, we made the campaign “explode” on the social network, generating more than 1 billion impacts in just the first few days.
O Trade Marketing surgiu para apoiar o marketing nas atividades de vendas. No Brasil, grandes empresas adotaram essa metodologia nos anos 90, em resposta à crise inflacionária. Hoje, o Trade é essencial para marcas que buscam se consolidar em um mercado competitivo. Segundo Marcelo Ermini, professor e especialista em Trade...
Celebrado em 31 de outubro, o Halloween é uma das festividades mais populares nos Estados Unidos. No entanto, essa comemoração vem ganhando força ao redor do mundo, inclusive no Brasil, onde marcas estão começando a enxergar o potencial dessa data para engajar o público e impulsionar vendas. De acordo com...
Você está usando os tipos errados de vídeo nos vários estágios da jornada do seu cliente? Quer saber como melhorar? Neste artigo, exploraremos o desenvolvimento de uma estratégia de conteúdo de vídeo. A importância de ter uma estratégia de marketing de conteúdo em vídeo Como um profissional de marketing no...
B-Young is a social media agency from São Paulo, founded in 2010 and which operates extensively in the digital communication sector for large brands and corporations, delivering quality content and strategies to its customers. As a digital marketing agency, it provides all the services that make up the digital communication mix, as well as: managing facebook ads, google adwords and other performance media; strategic management of content and social networks; creation of digital marketing campaigns and online product activation; development of websites, hotsites and applications; influencer marketing; data measurement and SAC 2.0. We are like this, a full service sp digital media agency. In 8 years of experience in the market as a digital marketing agency sp, he has carried out projects and cases of great projection for brands such as AES Eletropaulo, British Teleocom, Sony Pictures, Fox, Sanrio, Iconix Group, Eone Entertainment. We are experts in understanding our clients' business and transforming this data into digital strategies for connecting and relating to consumers, in order to generate real results. Let's talk about your digital marketing strategy?