Digital influencers

Digital influencer strategy: Connection between brand, content creator and storytelling.

Influencers are not banners! Here at BYOUNG we create unique influencer marketing strategies, combining the best of brand storytelling with the authenticity of native content creators.

Cases of digital influencers

These are just a few examples of how our dedicated teams have made a difference to our clients.

Building the future with Etex

ETEX is a Belgian-based company that operates in Brazil with renowned brands such as Gypsum, Promat, Superboard and Armstrong + Gypsum.

#DuetoSurpresaAli

Is there a greater prize than being recognized by Veveta as the greatest revelation in Brazilian music? Yes, Aliexpress will reward you for it! Come and check out this brand activation that made the TikTokers reveal their talent for music.

Pechincha do Bem [Bargain of Good]

Doing good costs nothing! With this motto, we created the campaign #PechinchaDoBem for AliExpress. In 2021, AliExpress was sponsoring Criança Esperança [Hope Child], a famous TV show that collects donations for social causes during 24 hours. We've challenged 15 creators to spread the chain of good through social media, encouraging users to do so by using AliExpress platform.

Escolha poder mais

In this campaign, we reintroduce the established line of Dentsply Sirona CAD/CAM scanners to the public in a humanized way, through the trajectory of 4 renowned dentists towards digital dentistry.

#ManCityStyle

A magical season and the Champions League title ahead of schedule. That's how the strategy of spreading #ManCityStyle throughout Brazil began with the most varied influencers.

#TipoPechincha AliExpress

The AliExpress campaign on TikTok that created more than 2 billion views by making everyone dancing and cutting prices.

Content is King!

Read more about influencer marketing strategies

Wednesday, 08 de February de 2023

O TikTok está evoluindo no mesmo ritmo que as tendências. Com mais de um bilhão de usuários ativos no aplicativo, é importante que sua marca fique por dentro dos novos recursos que estão sendo testados e lançados a cada mês. E isso pode ser difícil acompanhar. Neste texto, trazemos os...

Wednesday, 18 de January de 2023

Criada com um objetivo inicial de ser uma plataforma de transmissão de jogos, a maneira como a plataforma de streaming Twitch está trazendo criadores de conteúdo de diferentes nichos chama a atenção de muitas marcas – apesar de pouco explorada ao compararmos com outras redes sociais. Além disso, como estratégia...

Tuesday, 14 de June de 2022

Nós já sabemos que os influencers têm uma força incrível na internet, mas vale a pena apostar nessa estratégia? Ela é realmente nova? No post de hoje, vamos te ajudar com algumas dicas. Vamos começar analisando alguns números. Dados de um infográfico da Betway indicam que 71% das pessoas seguem...

Come join our team

Shall we talk about your account?

Here, much more than an agency, you will have a social media team of your own. Let's discuss the ideal structure for your brand to take off in digital?