k

Social everyday

Power to the pen

The Pilot Pen is colorful, fun and loved by students, teachers, studygrammers and pen freaks in general. Our strategy is to empower and give visibility to these aficionados, visual arts professionals and lovers of writing through collaborative content.
+500 thousand
video views monthly
5 million
impressions monthly
1.2 million
engagement actions
+700
interactions of sac 2.0

Get to know the project

Pilot Pen is one of the largest global pen manufacturers; of Japanese origin, it has factories around the world and has a turnover of more than USD 1 billion a year. We started Pilot Pen’s operation on Brazilian social networks from scratch. We outline the social channel strategy to be used, the target audience and the content strategy based on community empowerment.

Our work ranges from the day-to-day of digital channels and conversation with the audience, selection of artists and management of the community of influencers, to the development of special series of video content. Within a few months, Pilot was already among the industry leaders in digital as well – Beloved by Brazilian studygrammers, graphic artists and fans, the digital community already has more than 200,000 followers on Instagram and an engagement that is the envy of the competition.

Estratégia de Conteúdo| Estratégia de Mídias Sociais| Influenciadores Digitais| Instagram Marketing| lp1| lp3
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Building the future with Etex

ETEX is a Belgian-based company that operates in Brazil with renowned brands such as Gypsum, Promat, Superboard and Armstrong + Gypsum.

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#DuetoSurpresaAli

Is there a greater prize than being recognized by Veveta as the greatest revelation in Brazilian music? Yes, Aliexpress will reward you for it! Come and check out this brand activation that made the TikTokers reveal their talent for music.

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Pechincha do Bem [Bargain of Good]

Doing good costs nothing! With this motto, we created the campaign #PechinchaDoBem for AliExpress. In 2021, AliExpress was sponsoring Criança Esperança [Hope Child], a famous TV show that collects donations for social causes during 24 hours. We've challenged 15 creators to spread the chain of good through social media, encouraging users to do so by using AliExpress platform.

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CX as a Service

Customer Experience as a Service, ou CXAAS. With the concept of offering excellence centered on the final consumer, Infracommerce has become one of the largest companies in Brazilian e-commerce, with more than 350 active customers, including multinationals such as: Dior, Cartier. J&J, Coca-Cola, Nike and Ambev. Here, we tell the grandiosity of infracommerce operations, from the customers perspective, who delight the final consumer.

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Cyber Sport’s popular award

At the end of 2019, we created the Betway Awards first edition. The award for the 2019 E-Sports season highlights, in the CS-GO modality, it was a pioneer in the industry among the sponsoring brands. Voted for by popular vote and presented by a big name in the national esports scene, the public's favorites were chosen with more than 55,000 votes.

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Direct from China, in 10 days!

AliExpress is one of the brands of the global Chinese retailer, Alibaba Group. Our collaboration with Ali began three years ago, when the brand was being structured in Brazil. We worked on structuring the local social channels and tropicalizing the content. We are currently responsible for managing the digital strategy in Brazil, as well as product activation campaigns.

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Your next Volkswagen

Volkswagen Financial Services encompasses brands such as Volkswagen, Audi, MAN and Ducati, and is the German automaker's financial solutions division. We take care of a complex social media operation, which, in addition to strategy and content for the group's brands, monitors sentiment and conversations around financial products. We also take care of the digital relationship between the brand and consumers, delivering complete and intelligent management of social channels on a monthly basis.

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Smarter and kinder children

Created in 1969, Sesame Street has the educational mission of inclusion, curiosity and learning. Our challenge was to bring this conversation to digital by bringing together parents, children and the most beloved characters in TV history.

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Escolha poder mais

In this campaign, we reintroduce the established line of Dentsply Sirona CAD/CAM scanners to the public in a humanized way, through the trajectory of 4 renowned dentists towards digital dentistry.

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The #1 skincare brand in Japan

Bioré is a beauty brand present in more than 60 countries; it comes from Japan, where it is the number one in sun protection, make-up remover and facial cleansing. In the Brazilian operation, we are responsible for all digital marketing and content, bringing the company's storytelling - The joy of natural skin - to its consumers.

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Innovative solutions for healthy smiles

Dentsply Sirona's content and digital marketing strategy encompasses 6 brands and 8 business units distributed between Brazil and Latin America. From structuring editorial lines to generating leads, a complex operation in which the biggest delivery is digital intelligence.

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Art anywhere

Pilot Pen Brazil's biggest launch in 2020 won a webseries for YouTube with 12 artists customizing different surfaces. It was fun and absolute success, delivering over 1.5 million video views.

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History made every day

The History Channel is an audience phenomenon that brings the past and the present together as history happens. Our mission on social media is to connect historical facts with trends, conversations and digital issues in real time, while at the same time monetizing content on the main video platforms.

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#ManCityStyle

A magical season and the Champions League title ahead of schedule. That's how the strategy of spreading #ManCityStyle throughout Brazil began with the most varied influencers.

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Digital Dentistry Latin America

The Digital Dentistry project began as a response to the pandemic scenario, faced with the challenge of maintaining relationships and sales in Latin America. A successful digital strategy that generated over 7,000 leads and 13 million dollars in revenue in 12 months.

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#TipoPechincha AliExpress

The AliExpress campaign on TikTok that created more than 2 billion views by making everyone dancing and cutting prices.

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Content is King!

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2024 - Byoung®. All rights reserved.

B-Young is a social media agency from São Paulo, founded in 2010 and which operates extensively in the digital communication sector for large brands and corporations, delivering quality content and strategies to its customers. As a digital marketing agency, it provides all the services that make up the digital communication mix, as well as: managing facebook ads, google adwords and other performance media; strategic management of content and social networks; creation of digital marketing campaigns and online product activation; development of websites, hotsites and applications; influencer marketing; data measurement and SAC 2.0. We are like this, a full service sp digital media agency. In 8 years of experience in the market as a digital marketing agency sp, he has carried out projects and cases of great projection for brands such as AES Eletropaulo, British Teleocom, Sony Pictures, Fox, Sanrio, Iconix Group, Eone Entertainment. We are experts in understanding our clients' business and transforming this data into digital strategies for connecting and relating to consumers, in order to generate real results. Let's talk about your digital marketing strategy?