The Social Media Playbook

The consulting model with both feet in practice and in everyday life!

At B-Young it all starts with the development of our consulting product, the Social Media Playbook ®. It is a proprietary methodology that delivers an in-depth market study, strategic plan and detailed operating model for brands looking to structure and officially document their social media operations.

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1

Benchmark industry and competitors

In-depth study with cross-checking of digital data and extensive monitoring of industry and competitor best practices.

2

Content Planning - Strategy

In-depth study with cross-checking of digital data and extensive monitoring of industry and competitor best practices.

3

Content Planning - Tactical

Here it is in detail! What the day-to-day will be like, to ensure total alignment and guarantee of objectives and goals.

4

Look&Feel

Here it is in detail! What the day-to-day will be like, to ensure total alignment and guarantee of objectives and goals.

5

Creators & Influencers

How does the community of general creators fit into your digital strategy? We'll organize that too.

6

Paid Media, KPIs and Dashboards

Time to put numbers and measure results. Together with the client, we design reports and dashboards that reflect the measurement needs of each brand.

7

Tools & Operation

Here it is in detail! What the day-to-day will be like, to ensure total alignment and guarantee of objectives and goals.

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