{"id":897,"date":"2014-09-26T00:00:11","date_gmt":"2014-09-26T03:00:11","guid":{"rendered":"http:\/\/localhost\/siteby2019\/2014\/09\/26\/6-licoes-de-frank-underwood-para-o-marketing-digital-e-midias-sociais\/"},"modified":"2023-11-08T11:45:41","modified_gmt":"2023-11-08T14:45:41","slug":"6-licoes-de-frank-underwood-para-o-marketing-digital-e-midias-sociais","status":"publish","type":"post","link":"https:\/\/b-young.me\/es\/6-licoes-de-frank-underwood-para-o-marketing-digital-e-midias-sociais\/","title":{"rendered":"6 Li\u00e7\u00f5es de Frank Underwood para o Marketing digital e m\u00eddias sociais"},"content":{"rendered":"

Voc\u00ea pode ver este texto inteiro em forma de apresenta\u00e7\u00e3o, aqui:<\/p>\n

\"\"<\/p>\n

Frank Underwood (Kevin Spacey) \u00e9 o protagonista de House of Cards, premiad\u00edssima s\u00e9rie original do Netflix.\u00a0Mr. Underwood<\/i>\u00a0\u00e9 um inescrupuloso e manipulador pol\u00edtico da Carolina do Sul, que escala at\u00e9 o topo m\u00e1ximo da cadeia pol\u00edtica atrav\u00e9s de sua habilidade em se \u201crelacionar\u201d com as pessoas certas.\u00a0\u00a0Frank \u00e9 uma li\u00e7\u00e3o para os marketeiros em geral de como se relacionar com a audi\u00eancia, construir confian\u00e7a e entregar uma mensagem clara de forma efetiva. Entre uma vida destru\u00edda e outra, ele d\u00e1 importantes dicas, que traduzidas para o dia-a-dia do marketing digital e das m\u00eddias sociais v\u00e3o te fazer repensar sua estrat\u00e9gia nas m\u00eddias digitais:<\/p>\n

\"\"<\/p>\n

\u201cAny politician that gets 70 million votes has tapped into something larger himself, larger than even me, as much as I hate to admit it. Look at that winning smile, those trusting eyes.\u201d (Season 1, Chapter 1)<\/i><\/p>\n

A mensagem do marketing digital: Construa confian\u00e7a!<\/a><\/p>\n

A tecnologia e os dados existem para serem usados e s\u00e3o acess\u00edveis tamb\u00e9m a pequenos budgets, isso quando n\u00e3o s\u00e3o gr\u00e1tis. Ou\u00e7a sua audi\u00eancia, fa\u00e7a-a perceber que voc\u00ea os ouve e est\u00e1 tomando atitudes que v\u00e3o de encontro as necessidades deles. Eles esperam experi\u00eancias \u00fanicas e voc\u00ea sabe exatamente quais elas s\u00e3o, entregue-as.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

\u201cPower is a lot like real estate. It\u2019s all about location, location, location. The closer you are to the source, the higher your property value.\u201d (Season 1, Chapter 1)<\/i><\/p>\n

A mensagem do marketing digital: Mobile\u2026 mobile..mobile! Siga sua audi\u00eancia onde ela est\u00e1.<\/a><\/p>\n

Voc\u00ea precisa ir onde seus consumidores est\u00e3o gastando o tempo deles, ali \u00e9 seu centro! Nos dias de hoje seguir seus consumidores atrav\u00e9s das plataformas \u00e9 uma obriga\u00e7\u00e3o. Seus canais digitais devem ser responsivos, inteligentes e adaptados para smartphones, tablets, desktops. Uma presen\u00e7a consistente atrav\u00e9s de website, redes sociais, email e qualquer outro ponto de contato \u00e9 necess\u00e1ria. Alie isso a intelig\u00eancia e personaliza\u00e7\u00e3o das necessidades da sua audi\u00eancia (li\u00e7\u00e3o 1). Para as redes sociais, mais especificamente, compreenda o engajamento por canal e o que a audi\u00eancia de determinado canal espera de voc\u00ea. Crie KPI\u00b4s claros de resultados, avalie e reinvista.<\/p>\n

\"\"<\/p>\n

\u201cSuch a waste of talent. He chose money over power. In this town, a mistake nearly everyone makes. Money is the Mc-Mansion in Sarasota that starts falling apart after 10 years. Power is the old stone building that stands for centuries. I cannot respect someone who doesn\u2019t see the difference.\u201d (Season 1, Chapter 2)<\/i><\/p>\n

A mensagem do marketing digital: Pense \u00e0 longo prazo!<\/a><\/p>\n

Com que frequ\u00eancia voc\u00ea v\u00ea a Nike ou alguma das grandes marcas que ganham sua aten\u00e7\u00e3o te oferecendo um cupom? Dif\u00edcil, n\u00e3o? Pois bem, ao inv\u00e9s de emails marketing semanais, cupons e eventos de \u201csold-out\u201d invista em criar um relacionamento com seus consumidores; de verdade. Entregue mais relev\u00e2ncia, conex\u00e3o e conte\u00fados em comum, pois quando voc\u00ea parar com as ofertas eles te abandonar\u00e3o pela pr\u00f3xima barganha.<\/p>\n

\"\"<\/p>\n

\u201cWhat you have to understand about my people is that they are a noble people. Humility is their form of pride. It is their strength; it is their weakness. And if you can humble yourself before them they will do anything you ask.\u201d (Season 1, Chapter 3)<\/i><\/p>\n

Voc\u00ea sabe que seus consumidores s\u00e3o dividos em subgrupos, claro. E muito provavelmente voc\u00ea tamb\u00e9m sabe que canais diferentes atendem pessoas diferentes, assim, minha pergunta \u00e9:\u00a0Qu\u00e3o espec\u00edfico \u00e9 seu conte\u00fado e suas a\u00e7\u00f5es para seus nichos de audi\u00eancia?<\/i><\/b>\u00a0A \u00fanica maneira de \u201cperder\u201d um comprador e ganhar um f\u00e3 de verdade \u00e9 com uma entrega personalizada. Entenda o comportamento deles nas redes sociais, no seu website, no mobile. Entenda o que eles buscam e como voc\u00ea pode oferecer em sua comunica\u00e7\u00e3o algo relevante para os objetivos deles; desenvolva e entregue. Eles agradecem por voc\u00ea faz\u00ea-los especiais, tenha certeza que retribuir\u00e3o.<\/p>\n

\"\"<\/p>\n

\u201cThere are two types of vice-presidents: doormats and matadors. Which do you think I intend to be?\u201d (Season 2, Episode 3)<\/i><\/p>\n

A mensagem do marketing digital: N\u00e3o espere, aja!<\/p>\n

Isto \u00e9 uma li\u00e7\u00e3o de \u201cstartups\u201d que se aplica bem ao universo do marketing digital. Comece pequeno, mas comece r\u00e1pido. Quando voc\u00ea come\u00e7a do \u201c0\u201d as coisas parecem muito grandes, o planejamento intermin\u00e1vel e o budget curto. Bem, vamos cortar! Fa\u00e7a o b\u00e1sico, com qualidade e v\u00e1 escalando o n\u00famero de canais sobre os retornos. \u00c9 mais importante se engajar da maneira correta em menos canais e com consumidores mais interessados do que atingir a massa com qualidade inferior. E finalmente, por minha conta, a minha preferida:<\/div>\n
\"\"<\/div>\n
\n
\u201cYou had me at\u2026well, no, not yet. Do more!\u201d<\/i><\/div>\n

Marketing digital \u00e9 um jogo para TODOS OS DIAS.<\/a><\/p>\n

Quando estamos falando do mundo digital, n\u00e3o existe espa\u00e7o para descanso. A grande quantidade de dados, a velocidade da tecnologia e o comportamento das pessoas requer que sua estrat\u00e9gia seja revista, testada e ajustada quantas vezes for necess\u00e1rio em curtos per\u00edodos ou voc\u00ea pode perder dinheiro. Do conte\u00fado que voc\u00ea produz para seus f\u00e3s, campanhas de m\u00eddia digital at\u00e9 a experi\u00eancia e navegabilidade de seu website; tudo deve ser revisto com certa regularidade. A competi\u00e7\u00e3o \u00e9 grande, seus consumidores s\u00e3o exigentes e os neg\u00f3cios em geral perseguem uma excel\u00eancia cada vez maior, n\u00e3o fique parado muito tempo! E claro, este post n\u00e3o poderia terminar sem a despedida cl\u00e1ssica do Frank!<\/p>\n

Leia tamb\u00e9m: Marketing nas M\u00eddias Sociais: a audi\u00eancia que voc\u00ea n\u00e3o v\u00ea.<\/a><\/em><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea pode ver este texto inteiro em forma de apresenta\u00e7\u00e3o, aqui: Frank Underwood (Kevin Spacey) \u00e9 o protagonista de House of Cards, premiad\u00edssima s\u00e9rie original do Netflix.\u00a0Mr. Underwood\u00a0\u00e9 um inescrupuloso e manipulador pol\u00edtico da Carolina do Sul, que escala at\u00e9 o topo m\u00e1ximo da cadeia pol\u00edtica atrav\u00e9s de sua habilidade em se \u201crelacionar\u201d com as […]<\/p>\n","protected":false},"author":1,"featured_media":898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471],"tags":[512,558,557],"class_list":["post-897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-estrategia-de-marketing-digital","tag-house-of-cards","tag-marketing-nas-midias-sociais"],"yoast_head":"\n6 Li\u00e7\u00f5es de Frank Underwood para o Marketing digital e m\u00eddias sociais - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/es\/6-licoes-de-frank-underwood-para-o-marketing-digital-e-midias-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Li\u00e7\u00f5es de Frank Underwood para o Marketing digital e m\u00eddias sociais - B-Young Social Media Co.\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea pode ver este texto inteiro em forma de apresenta\u00e7\u00e3o, aqui: Frank Underwood (Kevin Spacey) \u00e9 o protagonista de House of Cards, premiad\u00edssima s\u00e9rie original do Netflix.\u00a0Mr. Underwood\u00a0\u00e9 um inescrupuloso e manipulador pol\u00edtico da Carolina do Sul, que escala at\u00e9 o topo m\u00e1ximo da cadeia pol\u00edtica atrav\u00e9s de sua habilidade em se \u201crelacionar\u201d com as […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-young.me\/es\/6-licoes-de-frank-underwood-para-o-marketing-digital-e-midias-sociais\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Young Social Media Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciabyoung\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-26T03:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T14:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-young.me\/wp-content\/uploads\/2014\/09\/1429328819-4efffec30f77acc6953af60a33dd9a93.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kaique C. 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