{"id":875,"date":"2015-04-27T00:00:05","date_gmt":"2015-04-27T03:00:05","guid":{"rendered":"http:\/\/localhost\/siteby2019\/2015\/04\/27\/facebook-ads-custom-hearings-and-similar-hearings\/"},"modified":"2023-11-08T12:25:54","modified_gmt":"2023-11-08T15:25:54","slug":"facebook-ads-custom-hearings-and-similar-hearings","status":"publish","type":"post","link":"https:\/\/b-young.me\/es\/facebook-ads-custom-hearings-and-similar-hearings\/","title":{"rendered":"Facebook ads: custom hearings and similar hearings"},"content":{"rendered":"<h3>Custom Audiences e Look Alike.<\/h3>\n<p>Todos n\u00f3s j\u00e1 nos deparamos com o Facebook nos pedindo para completarmos nosso perfil 100% com,\u201d lugar onde trabalha\u201d, \u201caonde estudou\u201d,\u201dcidade natal\u201d e etc.. Pois bem, todas essas informa\u00e7\u00f5es s\u00e3o cruzadas a dados p\u00fablicos de p\u00e1ginas curtidas e atividades recentes quando criamos uma campanha com P\u00fablicos Personalizados. Por exemplo: A Faculdade X pretende divulgar a abertura de inscri\u00e7\u00f5es de seu processo seletivo, para n\u00e3o entregar uma campanha de forma geral demais ela pode segmentar pelos interesses e perfil da audi\u00eancia pr\u00e9-vestibular. Por exemplo jovens de 16 a 19 anos, residentes de cidade de S\u00e3o Paulo ou num raio de 30 km, que estudaram na rede p\u00fablica de ensino de 2\u00aa e 3\u00ba ano do Ensino M\u00e9dio. As audi\u00eancias customizadas tem a inten\u00e7\u00e3o de tornar seu investimento cada vez mais assertivo, \u00e9 poss\u00edvel, por exemplo, criar uma lista somente com as pessoas que visitaram seu website afim de exibir publicidade e conte\u00fado para as mesmas dentro do Facebook.\u00a0O mais interessante disso tudo \u00e9 que uma vez feita uma campanha de audi\u00eancia customizada o Facebook cria uma base de intelig\u00eancia de dados que te permite buscar audi\u00eancias similares as que voc\u00ea j\u00e1 atingiu, escalando seu target de forma simples e descomplicada. Sem mais delongas, segue a apresenta\u00e7\u00e3o:<\/p>\n<div style=\"margin-bottom: 5px;\"><strong><a title=\"Facebook Ads: P\u00fablicos personalizados e Look alike\" href=\"\/\/www.slideshare.net\/nuncapercaseudino\/facebook-ads-pblicos-personalizados-e-look-alike\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads: P\u00fablicos personalizados e Look alike<\/a>\u00a0<\/strong>from\u00a0<strong><a href=\"\/\/www.slideshare.net\/nuncapercaseudino\" target=\"_blank\" rel=\"noopener noreferrer\">B-YOUNG SOCIAL MEDIA CO.<\/a><\/strong><\/div>\n<p>Na pr\u00f3xima semana OCPM. See ya!<\/p>\n<h3><em>Leia tamb\u00e9m: <a href=\"http:\/\/b-young.me\/elgin-how-to-find-your-audience-in-social-media\/\">Elgin: How to find your audience in social media<\/a><\/em><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Custom Audiences e Look Alike. Todos n\u00f3s j\u00e1 nos deparamos com o Facebook nos pedindo para completarmos nosso perfil 100% com,\u201d lugar onde trabalha\u201d, \u201caonde estudou\u201d,\u201dcidade natal\u201d e etc.. Pois bem, todas essas informa\u00e7\u00f5es s\u00e3o cruzadas a dados p\u00fablicos de p\u00e1ginas curtidas e atividades recentes quando criamos uma campanha com P\u00fablicos Personalizados. Por exemplo: A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[680],"tags":[],"class_list":["post-875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook ads: custom hearings and similar hearings - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/es\/facebook-ads-custom-hearings-and-similar-hearings\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook ads: custom hearings and similar hearings - B-Young Social Media Co.\" \/>\n<meta property=\"og:description\" content=\"Custom Audiences e Look Alike. Todos n\u00f3s j\u00e1 nos deparamos com o Facebook nos pedindo para completarmos nosso perfil 100% com,\u201d lugar onde trabalha\u201d, \u201caonde estudou\u201d,\u201dcidade natal\u201d e etc.. Pois bem, todas essas informa\u00e7\u00f5es s\u00e3o cruzadas a dados p\u00fablicos de p\u00e1ginas curtidas e atividades recentes quando criamos uma campanha com P\u00fablicos Personalizados. 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