{"id":817,"date":"2016-10-11T18:19:21","date_gmt":"2016-10-11T21:19:21","guid":{"rendered":"http:\/\/localhost\/siteby2019\/2016\/10\/11\/growth-hacking-quem-e-esse-pokemon\/"},"modified":"2023-11-28T11:21:57","modified_gmt":"2023-11-28T14:21:57","slug":"growth-hacking-quem-e-esse-pokemon","status":"publish","type":"post","link":"https:\/\/b-young.me\/es\/growth-hacking-quem-e-esse-pokemon\/","title":{"rendered":"Growth Hacking: quem \u00e9 esse Pokemon?"},"content":{"rendered":"<p>Come\u00e7ando pelo b\u00e1sico:\u00a0 Growth = crescimento, Hacking = atalho, corte. O termo traduz exatamente isso: pegar um atalho para o crescimento. Por\u00e9m, n\u00e3o se trata de um <a href=\"https:\/\/old.b-young.me\/blog\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>crescimento<\/strong> <\/em><\/a>qualquer, \u00e9 preciso reter usu\u00e1rios de forma org\u00e2nica. O profissional que trabalha com Growth Hacking precisa ter percep\u00e7\u00e3o do mercado, conhecer o gosto dos seus usu\u00e1rios e fazer uso de testes para melhorar seu produto e adapt\u00e1-lo.<\/p>\n<p>Alguns exemplos de Growth Hacking est\u00e3o nas hist\u00f3rias de algumas empresas que tiveram aud\u00e1cia de inovar e hoje se tornaram verdadeiras gigantes. A\u00a0<strong><a href=\"https:\/\/www.facebook.com\/AirbnbBrasil\/?fref=ts\" target=\"_blank\" rel=\"noopener noreferrer\">Airbnb<\/a><\/strong>\u00a0por exemplo, no in\u00edcio utilizou a Craiglist, uma esp\u00e9cie de p\u00e1gina amarela bem popular antigamente, para crescer. Quando o usu\u00e1rio <a href=\"https:\/\/old.b-young.me\/blog\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>publicava<\/strong> <\/em><\/a>seu an\u00fancio na Airbnb ele era duplicado na Craiglist, aumentando as chances do seu im\u00f3vel ser alugado e consequentemente trazendo inscritos para o site. O Paypal oferecia um b\u00f4nus de $10 para cada novo cliente, e mais $10 para cada indica\u00e7\u00e3o de um cliente. O Twitter percebeu que o usu\u00e1rio que come\u00e7ava seguindo mais de 30 pessoas tinha mais chances de se tornar ativo na rede social, sendo assim, eles otimizaram as t\u00e9cnicas baseadas no primeiro cadastro do usu\u00e1rio, aumentando as chances de reten\u00e7\u00e3o.<\/p>\n<p>O <a href=\"https:\/\/old.b-young.me\/blog\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>conte\u00fado<\/strong> <\/em><\/a>\u00e9 t\u00e3o amplo que envolve diversa t\u00e9cnicas como:\u00a0SEO, conte\u00fados virais, a\u00e7\u00f5es de marketing n\u00e3o convencionais, Inbound Marketing, E-mail marketing, entre tantos outros. Todos com um \u00fanico objetivo: crescimento.<\/p>\n<p>Algumas outras t\u00e9cnicas para atrair clientes:<\/p>\n<ul>\n<li><strong>Target Market<\/strong><\/li>\n<\/ul>\n<p>Quando voc\u00ea j\u00e1 sabe o p\u00fablico que quer alcan\u00e7ar e cria estrat\u00e9gias para fisg\u00e1-los atrav\u00e9s do uso de influenciadores. Um exemplo: A\u00a0<a href=\"https:\/\/www.facebook.com\/BlaBlaCarBR\/?fref=ts\" target=\"_blank\" rel=\"noopener noreferrer\">BlablaCar<\/a>\u00a0publicou um an\u00fancio com\u00a0<a href=\"https:\/\/www.facebook.com\/SeuJorgeOficial\/?fref=ts\" target=\"_blank\" rel=\"noopener noreferrer\">Seu Jorge<\/a>\u00a0no blog do\u00a0<a href=\"http:\/\/www.naosalvo.com.br\" target=\"_blank\" rel=\"noopener noreferrer\">N\u00e3o Salvo<\/a>.<\/p>\n<ul>\n<li><strong>Uso de plataformas populares<\/strong><\/li>\n<\/ul>\n<p>As empresas t\u00eam utilizado cada vez mais outras empresas para se promover, como publica\u00e7\u00f5es de produtos, aplicativos e jogos no Facebook, Twitter, e etc.<\/p>\n<p>Como inspira\u00e7\u00e3o: temos uma campanha simples, feita com poucos recursos e que viralizou. O objetivo era divulgar um clube de assinatura de barbearia para homens que gastavam muito dinheiro com barbeadores.<\/p>\n<p>Sabemos que n\u00e3o existe uma receita de bolo para o crescimento e muito menos para criar um conte\u00fado viral, por\u00e9m qualquer t\u00e9cnica bem executada, aliada a muita <a href=\"https:\/\/old.b-young.me\/blog\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>criatividade<\/strong> <\/em><\/a>e mente aberta, fazem com que as chances de sucesso se tornem alt\u00edssimas.<\/p>\n<h3><em><strong>Leia tamb\u00e9m: <a href=\"http:\/\/b-young.me\/somos-nova-agencia-de-social-media-da-aes-eletropaulo\/\">Somos a nova ag\u00eancia de Social Media da AES Eletropaulo<\/a><\/strong><\/em><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Come\u00e7ando pelo b\u00e1sico:\u00a0 Growth = crescimento, Hacking = atalho, corte. O termo traduz exatamente isso: pegar um atalho para o crescimento. Por\u00e9m, n\u00e3o se trata de um crescimento qualquer, \u00e9 preciso reter usu\u00e1rios de forma org\u00e2nica. O profissional que trabalha com Growth Hacking precisa ter percep\u00e7\u00e3o do mercado, conhecer o gosto dos seus usu\u00e1rios e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471],"tags":[636,637,638,573,639],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-crescimento","tag-criatividade","tag-growth-hacking","tag-seo","tag-target-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Growth Hacking: quem \u00e9 esse Pokemon? - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/es\/growth-hacking-quem-e-esse-pokemon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Hacking: quem \u00e9 esse Pokemon? - B-Young Social Media Co.\" \/>\n<meta property=\"og:description\" content=\"Come\u00e7ando pelo b\u00e1sico:\u00a0 Growth = crescimento, Hacking = atalho, corte. O termo traduz exatamente isso: pegar um atalho para o crescimento. Por\u00e9m, n\u00e3o se trata de um crescimento qualquer, \u00e9 preciso reter usu\u00e1rios de forma org\u00e2nica. O profissional que trabalha com Growth Hacking precisa ter percep\u00e7\u00e3o do mercado, conhecer o gosto dos seus usu\u00e1rios e [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-young.me\/es\/growth-hacking-quem-e-esse-pokemon\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Young Social Media Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciabyoung\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-11T21:19:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T14:21:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-young.me\/wp-content\/uploads\/2016\/10\/destaque_blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kaique C. 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