{"id":763,"date":"2018-03-08T10:37:57","date_gmt":"2018-03-08T13:37:57","guid":{"rendered":"http:\/\/localhost\/siteby2019\/2018\/03\/08\/spotify-e-sua-investida-no-mundo-de-conteudo-multimidia\/"},"modified":"2018-03-08T10:37:57","modified_gmt":"2018-03-08T13:37:57","slug":"spotify-e-sua-investida-no-mundo-de-conteudo-multimidia","status":"publish","type":"post","link":"https:\/\/b-young.me\/es\/spotify-e-sua-investida-no-mundo-de-conteudo-multimidia\/","title":{"rendered":"Spotify e sua investida no mundo de conte\u00fado multim\u00eddia"},"content":{"rendered":"<p>O Spotify lan\u00e7ou oficialmente em janeiro, <strong>seu novo formato de conte\u00fado multim\u00eddia<\/strong>, o <strong>Spotilight<\/strong>. <a href=\"https:\/\/old.b-young.me\/estrategia-em-midias-sociais\/o-que-os-erros-do-jornalismo-digital-podem-ensinar-sobre-estrategia-de-conteudo\">Em um outro texto do blog<\/a> falamos como os ve\u00edculos de comunica\u00e7\u00e3o est\u00e3o cada vez mais preocupados e engajados em encontrar formas de monetizar suas atividades.<\/p>\n<p>&nbsp;<\/p>\n<p>E o Spotilight n\u00e3o \u00e9 nem uma surpresa, mas mais um exemplo de como o famoso aplicativo de m\u00fasicas quer continuar relevante para seus usu\u00e1rios \u2014 e assinantes, parceiros e anunciantes. Afinal, as contas precisam ser pagas, n\u00e3o \u00e9 mesmo?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>O que \u00e9 o Spotify Spotilight?<\/strong><\/p>\n<p>Al\u00e9m do \u00e1udio, o Spotilight ir\u00e1 misturar elementos visuais para complementar as experi\u00eancias dos usu\u00e1rios com os podcasts, audiobooks e not\u00edcias da <a href=\"https:\/\/old.b-young.me\/blog\/mais-amigos-menos-marcas-o-que-muda-na-nova-politica-do-facebook\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>plataforma<\/strong><\/a>. \u00c9 uma forma de diferenciar o app de outros concorrentes como a Apple. Para come\u00e7ar, o Spotify vai se juntar a conhecidos produtores de conte\u00fado como Buzzfeed News, Cheddar, Crooked Media, Lenny Letter para acrescentar <a href=\"https:\/\/old.b-young.me\/artigos\/stories-e-o-novo-newsfeed-e-seu-smartphone-o-novo-teclado\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>fotos<\/strong><\/a>, v\u00eddeos, texto e elementos que complementam como o usu\u00e1rio escuta o material escolhido.<\/p>\n<p>&nbsp;<\/p>\n<p>O Spotlight tamb\u00e9m ser\u00e1 integrado ao conte\u00fado original da plataforma e come\u00e7ar\u00e1 primeiro nos Estados Unidos e depois ser\u00e1 liberado para outros pa\u00edses.<\/p>\n<p>&nbsp;<\/p>\n<p>Com 159 milh\u00f5es de usu\u00e1rios espalhados pelo mundo, o Spotify espera trazer novas formas de se engajar com seu p\u00fablico, criar conte\u00fado e retorno financeiro. O TechCrunch, site especializado em tecnologia e startups, acredita que esse novo formato balan\u00e7ar\u00e1 a estrutura dos podcasts e abrir\u00e1 espa\u00e7o para criadores inovar.<\/p>\n<p>&nbsp;<\/p>\n<p>Mais do que nunca, o Spotify quer continuar relevante e estar na boca \u2014 e ouvidos \u2014 das pessoas. Neste ano a empresa entrou com a\u00e7\u00e3o para fazer o seu IPO (oferta inicial de a\u00e7\u00f5es) e entrar na bolsa de valores americana.<\/p>\n<p>&nbsp;<\/p>\n<p>Ningu\u00e9m sabe se essa <a href=\"https:\/\/old.b-young.me\/artigos\/10-tendencias-nas-midias-sociais-para-2018\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>estrat\u00e9gia<\/strong> <\/a>da empresa para conseguir mais capital ir\u00e1 mesmo funcionar ou flopar, mas 2018 ser\u00e1 o ano em que o Spotify com certeza estar\u00e1 nos holofotes por muito tempo \u2014 pegou o trocadilho?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mantenha-se informado sobre as principais not\u00edcias sobre o mundo das m\u00eddias sociais e conte\u00fado assinando nossa newsletter.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Spotify lan\u00e7ou oficialmente em janeiro, seu novo formato de conte\u00fado multim\u00eddia, o Spotilight. Em um outro texto do blog falamos como os ve\u00edculos de comunica\u00e7\u00e3o est\u00e3o cada vez mais preocupados e engajados em encontrar formas de monetizar suas atividades. &nbsp; E o Spotilight n\u00e3o \u00e9 nem uma surpresa, mas mais um exemplo de como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[625,500],"tags":[584,483,484],"class_list":["post-763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aplicativos","category-performance","tag-estrategia-de-conteudo","tag-marketing-de-conteudo","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spotify e sua investida no mundo de conte\u00fado multim\u00eddia - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/es\/spotify-e-sua-investida-no-mundo-de-conteudo-multimidia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify e sua investida no mundo de conte\u00fado multim\u00eddia - B-Young Social Media Co.\" \/>\n<meta property=\"og:description\" content=\"O Spotify lan\u00e7ou oficialmente em janeiro, seu novo formato de conte\u00fado multim\u00eddia, o Spotilight. Em um outro texto do blog falamos como os ve\u00edculos de comunica\u00e7\u00e3o est\u00e3o cada vez mais preocupados e engajados em encontrar formas de monetizar suas atividades. &nbsp; E o Spotilight n\u00e3o \u00e9 nem uma surpresa, mas mais um exemplo de como [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-young.me\/es\/spotify-e-sua-investida-no-mundo-de-conteudo-multimidia\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Young Social Media Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciabyoung\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-08T13:37:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-young.me\/wp-content\/uploads\/2018\/03\/music-listening2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1786\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kaique C. Ribeiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaique C. Ribeiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/b-young.me\/es\/spotify-e-sua-investida-no-mundo-de-conteudo-multimidia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/b-young.me\/es\/spotify-e-sua-investida-no-mundo-de-conteudo-multimidia\/\"},\"author\":{\"name\":\"Kaique C. 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