{"id":10665,"date":"2024-09-02T17:32:49","date_gmt":"2024-09-02T20:32:49","guid":{"rendered":"https:\/\/b-young.me\/?p=10665"},"modified":"2024-09-05T14:18:27","modified_gmt":"2024-09-05T17:18:27","slug":"case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok","status":"publish","type":"post","link":"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/","title":{"rendered":"Case de Sucesso: O Impacto do Huawei Watch Fit 3 no TikTok"},"content":{"rendered":"\n

No cen\u00e1rio dos acess\u00f3rios tecnol\u00f3gicos, onde os smartwatches se tornaram itens indispens\u00e1veis para amantes de esportes e tecnologia, a Huawei, uma gigante global em Tecnologia da Informa\u00e7\u00e3o e Comunica\u00e7\u00e3o, viu no TikTok uma oportunidade \u00fanica de lan\u00e7ar seu mais novo produto: HUAWEI WATCH FIT 3<\/strong>. O desafio era claro: garantir que o lan\u00e7amento desse smartwatch n\u00e3o s\u00f3 atra\u00edsse aten\u00e7\u00e3o, mas tamb\u00e9m deixasse uma marca duradoura no mercado e na mente dos consumidores.<\/p>\n\n\n\n

A Huawei do Brasil confiou essa miss\u00e3o ao nosso time da B-Young, que conduziu o lan\u00e7amento de ponta a ponta, cuidando de todos os detalhes, desde o briefing at\u00e9 a execu\u00e7\u00e3o. A campanha foi cuidadosamente planejada em tr\u00eas etapas \u2013 aquecimento, lan\u00e7amento e sustenta\u00e7\u00e3o<\/strong> \u2013 ao longo de um m\u00eas, de maio a junho de 2024. Focando em tr\u00eas p\u00fablicos-alvo principais: entusiastas de tecnologia, esportes e moda<\/strong>, a estrat\u00e9gia da B-Young garantiu que cada mensagem fosse relevante e impactante.<\/p>\n\n\n\n

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Para maximizar o impacto, utilizamos os formatos Top View e An\u00fancios In-Feed<\/strong> no TikTok. O Top View foi escolhido para causar um impacto massivo no dia do lan\u00e7amento, enquanto os An\u00fancios In-Feed mantiveram a marca presente na plataforma e sustentaram o engajamento ao longo de toda a campanha. O resultado foi al\u00e9m das expectativas: 400 mil cliques, 22 milh\u00f5es de impress\u00f5es e 9,4 milh\u00f5es de visualiza\u00e7\u00f5es apenas no TikTok<\/strong>, al\u00e9m de um CTR (taxa de cliques) 20% superior ao de outras m\u00eddias<\/strong>. O sucesso da campanha se estendeu para al\u00e9m do TikTok, com o HUAWEI WATCH FIT 3 alcan\u00e7ando o topo da categoria de wearables na Amazon<\/strong>, impulsionado pelo interesse gerado em torno das novas cores do smartwatch.<\/p>\n\n\n\n

Esse case de sucesso n\u00e3o apenas demonstrou a efic\u00e1cia de uma estrat\u00e9gia bem-executada, mas tamb\u00e9m consolidou a Huawei como uma refer\u00eancia no mercado de smartwatches<\/strong>, provando que uma execu\u00e7\u00e3o precisa, aliada \u00e0 inova\u00e7\u00e3o, pode entregar resultados extraordin\u00e1rios tanto no ambiente digital quanto no f\u00edsico. A parceria entre a Huawei do Brasil, os criadores de conte\u00fado<\/a> e a B-Young<\/a> n\u00e3o s\u00f3 alcan\u00e7ou os objetivos propostos, mas tamb\u00e9m redefiniu o padr\u00e3o de como um lan\u00e7amento deve ser conduzido em um mercado t\u00e3o din\u00e2mico e competitivo.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

No cen\u00e1rio dos acess\u00f3rios tecnol\u00f3gicos, onde os smartwatches se tornaram itens indispens\u00e1veis para amantes de esportes e tecnologia, a Huawei, uma gigante global em Tecnologia da Informa\u00e7\u00e3o e Comunica\u00e7\u00e3o, viu no TikTok uma oportunidade \u00fanica de lan\u00e7ar seu mais novo produto: HUAWEI WATCH FIT 3. O desafio era claro: garantir que o lan\u00e7amento desse smartwatch […]<\/p>\n","protected":false},"author":13,"featured_media":10666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[605,515,816],"tags":[800,1054,1053,1055],"class_list":["post-10665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","category-estrategia-em-midias-sociais","category-tiktok","tag-campanha-no-tiktok","tag-case-de-social-media","tag-huawei","tag-tiktok-marketing"],"yoast_head":"\nTikTok: Como a Huawei lan\u00e7ou o HUAWEI WATCH FIT 3 - B-Young Social Media Co.<\/title>\n<meta name=\"description\" content=\"Descubra o lan\u00e7amento do Huawei Watch Fit 3 no TikTok, um smartwatch com tecnologia de ponta para amantes de esportes e tecnologia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case de Sucesso: O Impacto do Huawei Watch Fit 3 no TikTok\" \/>\n<meta property=\"og:description\" content=\"Descubra o lan\u00e7amento do Huawei Watch Fit 3 no TikTok, um smartwatch com tecnologia de ponta para amantes de esportes e tecnologia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Young Social Media Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciabyoung\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-02T20:32:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T17:18:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-young.me\/wp-content\/uploads\/2024\/09\/02_09-BLOG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Rosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Rosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/\"},\"author\":{\"name\":\"Amanda Rosa\",\"@id\":\"https:\/\/b-young.me\/es\/#\/schema\/person\/0409115b87f6f3b2e41ae42930fb7e7c\"},\"headline\":\"Case de Sucesso: O Impacto do Huawei Watch Fit 3 no TikTok\",\"datePublished\":\"2024-09-02T20:32:49+00:00\",\"dateModified\":\"2024-09-05T17:18:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/\"},\"wordCount\":404,\"publisher\":{\"@id\":\"https:\/\/b-young.me\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-young.me\/wp-content\/uploads\/2024\/09\/02_09-BLOG.jpg\",\"keywords\":[\"Campanha no TikTok\",\"Case de Social Media\",\"Huawei\",\"TikTok Marketing\"],\"articleSection\":[\"Case\",\"Estrat\u00e9gia em Midias Sociais\",\"TikTok\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/\",\"url\":\"https:\/\/b-young.me\/es\/case-de-sucesso-o-impacto-do-huawei-watch-fit-3-no-tiktok\/\",\"name\":\"TikTok: Como a Huawei lan\u00e7ou o HUAWEI WATCH FIT 3 - 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