{"id":871,"date":"2015-04-28T00:00:05","date_gmt":"2015-04-28T03:00:05","guid":{"rendered":"http:\/\/localhost\/siteby2019\/2015\/04\/28\/estrategia-digital-o-lancamento-do-site-oficial-do-kaka\/"},"modified":"2023-11-08T12:29:46","modified_gmt":"2023-11-08T15:29:46","slug":"estrategia-digital-o-lancamento-do-site-oficial-do-kaka","status":"publish","type":"post","link":"https:\/\/b-young.me\/en\/estrategia-digital-o-lancamento-do-site-oficial-do-kaka\/","title":{"rendered":"Estrat\u00e9gia digital: O Lan\u00e7amento do site oficial do Kak\u00e1"},"content":{"rendered":"<p>Com um visual moderno e interativo, o site conta toda a trajet\u00f3ria do atual capit\u00e3o do Orlando City. Desde a sua hist\u00f3ria de paix\u00e3o pelo futebol, a estreia no S\u00e3o Paulo FC, todos os t\u00edtulos no AC Milan, no Real Madrid, a passagem gloriosa pela Sele\u00e7\u00e3o Brasileira at\u00e9 o presente momento Nos EUA. No site tamb\u00e9m \u00e9 poss\u00edvel ver a cole\u00e7\u00e3o de pr\u00eamios conquistados na carreira, incluindo o de melhor jogador do mundo. Todo o site foi milimetricamente pensado para que a experi\u00eancia do usu\u00e1rio seja \u00fanica. Fotos, v\u00eddeos e textos bem entrosados gra\u00e7as a tecnologia Parallax, uma t\u00e9cnica de ilus\u00e3o de \u00f3tica onde os layers\/camadas da anima\u00e7\u00e3o se d\u00e3o em velocidades diferentes e nos d\u00e3o a impress\u00e3o de anima\u00e7\u00e3o. Para a interatividade, ainda contamos com um Social Hub desenvolvido para o site do jogador, onde atrav\u00e9s de hashtags o f\u00e3 consegue categorizar e visualizar todos os posts de suas principais redes.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-606 size-full\" src=\"https:\/\/old.b-young.me\/wp-content\/uploads\/2017\/07\/1430244329-f1275e71e16c2765600151d0b9edee61.png\" alt=\"\" width=\"1564\" height=\"762\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-607 size-full\" src=\"https:\/\/old.b-young.me\/wp-content\/uploads\/2017\/07\/1430244336-3d643dcda9326aa4a8fb62d5879468b7.png\" alt=\"\" width=\"1572\" height=\"766\" \/><\/p>\n<p>A proposta \u00e9 clara:\u00a0<strong>Aproximar-se, ainda mais, dos f\u00e3s.\u00a0<\/strong>Para isso, os f\u00e3s tem a op\u00e7\u00e3o de se cadastrar no site para acompanhar a vida do Kak\u00e1 no esporte, jogos e receber novidades. Os resultados do lan\u00e7amento tamb\u00e9m foram um belo presente: Nas primeiras horas do dia do lan\u00e7amento, mais de 12.000 pessoas acessaram o site. No Facebook, tivemos mais de 98.000 likes no post de lan\u00e7amento, al\u00e9m dos incont\u00e1veis coment\u00e1rios!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-608 size-full\" src=\"https:\/\/old.b-young.me\/wp-content\/uploads\/2017\/07\/1430244313-97c8d4a32f554ce444016f578422a0ea.png\" alt=\"\" width=\"1162\" height=\"674\" \/><\/p>\n<p>A navega\u00e7\u00e3o \u00e9 f\u00e1cil e intuitiva, vem conferir!\u00a0\u00a0<strong>kakaww.com<\/strong>\u00a0<strong>P.S: Parab\u00e9ns ao nosso Kak\u00e1, e \u00e0 toda nossa equipe envolvida no projeto de estrat\u00e9gia digital e de m\u00eddias sociais do atleta!\u00a0<\/strong><\/p>\n<h3><em>Leia tamb\u00e9m: <a href=\"http:\/\/b-young.me\/elgin-como-encontrar-su-publico-en-los-medios-sociales\/\">Elgin: C\u00f3mo encontrar su p\u00fablico en los medios sociales<\/a><\/em><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Com um visual moderno e interativo, o site conta toda a trajet\u00f3ria do atual capit\u00e3o do Orlando City. Desde a sua hist\u00f3ria de paix\u00e3o pelo futebol, a estreia no S\u00e3o Paulo FC, todos os t\u00edtulos no AC Milan, no Real Madrid, a passagem gloriosa pela Sele\u00e7\u00e3o Brasileira at\u00e9 o presente momento Nos EUA. No site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[515],"tags":[673,674,675,676,677,678,679,480],"class_list":["post-871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-em-midias-sociais","tag-ac-milan","tag-kaka","tag-real-madrid","tag-sao-paulo-fc","tag-site-novo","tag-site-oficial","tag-social-hub","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estrat\u00e9gia digital: O Lan\u00e7amento do site oficial do Kak\u00e1 - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/en\/estrategia-digital-o-lancamento-do-site-oficial-do-kaka\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gia digital: O Lan\u00e7amento do site oficial do Kak\u00e1 - B-Young Social Media Co.\" \/>\n<meta property=\"og:description\" content=\"Com um visual moderno e interativo, o site conta toda a trajet\u00f3ria do atual capit\u00e3o do Orlando City. 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