{"id":845,"date":"2015-11-09T00:00:15","date_gmt":"2015-11-09T02:00:15","guid":{"rendered":"http:\/\/localhost\/siteby2019\/2015\/11\/09\/black-friday\/"},"modified":"2023-11-28T10:46:57","modified_gmt":"2023-11-28T13:46:57","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/b-young.me\/en\/black-friday\/","title":{"rendered":"Black Friday"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-522 size-full\" src=\"https:\/\/old.b-young.me\/wp-content\/uploads\/2017\/07\/1446756861-72fd9d5ab42b8500d1b7d0c188613d46.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<p>Esta ideia vem sendo adotada por outros pa\u00edses como Canad\u00e1, Austr\u00e1lia, Reino Unido, Paraguai, Portugal e Brasil. Mas por aqui a a\u00e7\u00e3o acontece de uma forma mais contida, tendo como foco principal as vendas online. O primeiro\u00a0<strong>BF<\/strong>\u00a0no Brasil aconteceu em 2010 e ficou conhecido pelo termo \u201cmetade do dobro\u201d (aquele jeitinho brasileiro, sabe?). Em 2013 a C\u00e2mara Brasileira de Com\u00e9rcio Eletr\u00f4nico instituiu algumas leis que proibiam a infla\u00e7\u00e3o de pre\u00e7os para a<strong>\u00a0BF<\/strong>, protegendo os consumidores de empresas fraudulentas. O consumo no Brasil cresce a cada ano, chegando \u00e0 um faturamento de R$1.4 bilh\u00f5es, com mais de 2.2 milh\u00f5es de pedidos, gerando um ticket m\u00e9dio de R$522,00. Mesmo diante de uma grande crise no pa\u00eds, o e-commerce brasileiro teve um crescimento de 15% de 2014 para 2015, enchendo os varejistas de esperan\u00e7a.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-523 size-full\" src=\"https:\/\/old.b-young.me\/wp-content\/uploads\/2017\/07\/1446757027-3f1e2c0c14bd52252a108566985037d1-300x188.jpg\" alt=\"\" width=\"300\" height=\"188\" \/><\/p>\n<p>Dentro da grande oportunidade de vendas, este ano, pela primeira vez, surge uma estrat\u00e9gia de vendas especificas para as marcas. Segundo uma pesquisa realizada pelo Facebook, 70% das pessoas fazem as compras de Natal at\u00e9 o come\u00e7o de Dezembro. Com esse n\u00famero na cabe\u00e7a, \u00e9 preciso criar uma estrat\u00e9gia para aproveitar as vendas no\u00a0<strong>BF<\/strong>. Dividindo o per\u00edodo entre a data e o Natal em dois, temos quatro fases em cada per\u00edodo (N\u00e3o perca a conta: Temos 8 fases no total). Em ambos temos a fase de\u00a0<em>Awerness<\/em>, que \u00e9 aquela fase usada para fazer que tanto clientes que conhecem a sua marca, como clientes em potencial, lembrem-se de voc\u00ea (marca) e da chegada do\u00a0<strong>BF<\/strong>\u00a0no primeiro per\u00edodo e do Natal no segundo. A segunda fase \u00e9 intensificar a campanha nas semanas dos eventos, refor\u00e7ando o apelo para compra com promo\u00e7\u00f5es e pre\u00e7os atraentes. A terceira fase, conhecida como\u00a0<em>Blast<\/em>, acontece no dia do evento. No\u00a0<strong>BF<\/strong>, essa fase acontece quando a campanha atinge seu pico, arrebanhando as pessoas para as compras, j\u00e1 no Natal, a campanha apresenta as promo\u00e7\u00f5es de \u00faltima hora. A \u00faltima fase \u00e9 direcionada para as pessoas que entraram no site da loja, olharam os produtos mas n\u00e3o finalizaram a compra (aquelas pessoas que fazem pesquisa de pre\u00e7o, tipo TODO MUNDO!). A ideia \u00e9 criar a\u00e7\u00f5es para<strong>\u00a0<\/strong>concretizar o interesse do cliente<strong>.\u00a0<\/strong>\u00a0Com a receitinha de bolo no investimento para a comunica\u00e7\u00e3o do\u00a0<strong>BF<\/strong>\u00a0e Natal: \u2013 25% do budget na primeira fase; \u2013 15% na segunda fase; \u2013 30% no dia de Black Friday \u2013 30% no Natal As vendas prometem ser o que pode salvar as vendas neste ano de crise sem fim. o\/ Pra entender melhor, da uma olhadinha na apresenta\u00e7\u00e3o feita pelo Facebook:<\/p>\n<p><strong><a title=\"Apresenta\u00e7\u00e3o Facebook Black Friday | eCommerce\" href=\"\/\/pt.slideshare.net\/nuncapercaseudino\/apresentao-facebook-black-friday-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">Apresenta\u00e7\u00e3o Facebook Black Friday | eCommerce<\/a>\u00a0<\/strong>from\u00a0<strong><a href=\"\/\/www.slideshare.net\/nuncapercaseudino\" target=\"_blank\" rel=\"noopener noreferrer\">B-YOUNG SOCIAL MEDIA CO.<\/a><\/strong><\/p>\n<h3><em>Leia tamb\u00e9m: <a href=\"http:\/\/b-young.me\/facebook-summit-2015-o-fundamental-para-2016\/\">Facebook Summit 2015: O fundamental para 2016<\/a><\/em><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Esta ideia vem sendo adotada por outros pa\u00edses como Canad\u00e1, Austr\u00e1lia, Reino Unido, Paraguai, Portugal e Brasil. Mas por aqui a a\u00e7\u00e3o acontece de uma forma mais contida, tendo como foco principal as vendas online. O primeiro\u00a0BF\u00a0no Brasil aconteceu em 2010 e ficou conhecido pelo termo \u201cmetade do dobro\u201d (aquele jeitinho brasileiro, sabe?). Em 2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[515],"tags":[545,512,546,547],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-em-midias-sociais","tag-black-friday","tag-estrategia-de-marketing-digital","tag-estrategia-de-midias-sociais","tag-estrategia-de-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black Friday - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/en\/black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday\" \/>\n<meta property=\"og:description\" content=\"Esta ideia vem sendo adotada por outros pa\u00edses como Canad\u00e1, Austr\u00e1lia, Reino Unido, Paraguai, Portugal e Brasil. Mas por aqui a a\u00e7\u00e3o acontece de uma forma mais contida, tendo como foco principal as vendas online. O primeiro\u00a0BF\u00a0no Brasil aconteceu em 2010 e ficou conhecido pelo termo \u201cmetade do dobro\u201d (aquele jeitinho brasileiro, sabe?). 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