{"id":759,"date":"2018-03-23T19:48:12","date_gmt":"2018-03-23T22:48:12","guid":{"rendered":"http:\/\/localhost\/siteby2019\/2018\/03\/23\/agencias-percebem-aumento-no-valor-das-impressoes-no-facebook\/"},"modified":"2018-03-23T19:48:12","modified_gmt":"2018-03-23T22:48:12","slug":"agencias-percebem-aumento-no-valor-das-impressoes-no-facebook","status":"publish","type":"post","link":"https:\/\/b-young.me\/en\/agencias-percebem-aumento-no-valor-das-impressoes-no-facebook\/","title":{"rendered":"Ag\u00eancias percebem aumento no valor das impress\u00f5es no Facebook"},"content":{"rendered":"<p>Desde que o <a href=\"https:\/\/old.b-young.me\/blog\/mais-amigos-menos-marcas-o-que-muda-na-nova-politica-do-facebook\">Facebook mudou ainda mais seu algoritmo<\/a> de exibi\u00e7\u00e3o de conte\u00fado de marcas l\u00e1 em janeiro, ag\u00eancias americanas t\u00eam notado um aumento consider\u00e1vel no custo dos an\u00fancios pagos dentro dessa rede social.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1203\" src=\"https:\/\/old.b-young.me\/wp-content\/uploads\/2018\/03\/Screen-shot-2018-03-29-at-3.16.34-PM.png\" alt=\"\" width=\"852\" height=\"334\" \/><\/p>\n<p>Segundo a startup AdStage, uma parceira de marketing oficial do Facebook, o n\u00famero de impress\u00f5es de an\u00fancios no feed dos usu\u00e1rios caiu consideravelmente em janeiro e voltaram a subir apenas um pouco em fevereiro.<\/p>\n<p>&nbsp;<\/p>\n<p>J\u00e1 o pre\u00e7o por essas impress\u00f5es, o CPM \u2014 ou <em>cost of a thousand ad impressions, <\/em>custo por mil impress\u00f5es \u2014, notou uma eleva\u00e7\u00e3o em 122% janeiro em rela\u00e7\u00e3o ao mesmo m\u00eas de 2017 e 77% em fevereiro. Esses dois n\u00fameros marcaram as maiores altas nos valores de impress\u00f5es nos \u00faltimos 14 meses, <a href=\"https:\/\/www.recode.net\/2018\/3\/7\/17087468\/facebook-ad-prices-increase-algorithm-news-feed\">afirma o site Recode<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ainda n\u00e3o \u00e9 poss\u00edvel afirmar se esse pico de valores foi causado pela <a href=\"https:\/\/old.b-young.me\/blog\/mais-amigos-menos-marcas-o-que-muda-na-nova-politica-do-facebook\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>mudan\u00e7a do algoritmo do Facebook<\/strong><\/a>, j\u00e1 que o crescimento no pre\u00e7o das impress\u00f5es j\u00e1 vinha sendo observada por diversas ag\u00eancias.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>O que concluir com o aumento nos valores dos an\u00fancios do Facebook?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Quando a nova mudan\u00e7a o algoritmo foi anunciada, Mark Zuckerberg afirmou que poderia haver uma queda no tempo de uso do Facebook e que o novo foco seria o conte\u00fado de familiares, amigos, conhecidos e grupos.<\/p>\n<p>Com o aumento no valor das impress\u00f5es por <strong><a href=\"https:\/\/old.b-young.me\/facebook-ads\/como-criar-um-publico-inicial-para-seu-anuncio-no-facebook\" target=\"_blank\" rel=\"noopener noreferrer\">an\u00fancio<\/a><\/strong>, marcas e ag\u00eancias precisam raciocinar como se encaixam nessa nova realidade e, mais importante, como gastar o esse dinheiro com intelig\u00eancia.<\/p>\n<p>Segundo o site Recode, o <a href=\"https:\/\/old.b-young.me\/blog\/mais-amigos-menos-marcas-o-que-muda-na-nova-politica-do-facebook\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> est\u00e1 ficando sem mais novos espa\u00e7os onde inserir os seus an\u00fancios, o que tamb\u00e9m pode justificar o crescimento no pre\u00e7o das impress\u00f5es. N\u00e3o d\u00e1 mais para ficar injetando dinheiro em qualquer conte\u00fado, \u00e9 preciso pensar com calma.<\/p>\n<p>At\u00e9 os espa\u00e7os para m\u00eddias pagas chegar em um n\u00edvel constante, sem cria\u00e7\u00e3o de novas possibilidade, o pre\u00e7o por impress\u00f5es vai continuar subindo, j\u00e1 que \u00e9 uma quest\u00e3o de oferta e procura por eles. A solu\u00e7\u00e3o \u00e9 estudar o papel desse tipo de an\u00fancio dentro da sua estrat\u00e9gia.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1202\" src=\"https:\/\/old.b-young.me\/wp-content\/uploads\/2018\/03\/Screen-shot-2018-03-29-at-3.16.40-PM.png\" alt=\"\" width=\"863\" height=\"427\" \/><\/p>\n<p><strong>Se sua empresa est\u00e1 tendo dificuldades em conseguir resultados com seus an\u00fancios no Facebook, talvez seja hora de procurar o parceiro certo. Entre em contato com a B-Young e descubra o que uma <a href=\"https:\/\/lim.social\/\" target=\"_blank\" rel=\"noopener noreferrer\">ag\u00eancia de redes sociais<\/a> pode fazer pela sua marca.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que o Facebook mudou ainda mais seu algoritmo de exibi\u00e7\u00e3o de conte\u00fado de marcas l\u00e1 em janeiro, ag\u00eancias americanas t\u00eam notado um aumento consider\u00e1vel no custo dos an\u00fancios pagos dentro dessa rede social. Segundo a startup AdStage, uma parceira de marketing oficial do Facebook, o n\u00famero de impress\u00f5es de an\u00fancios no feed dos usu\u00e1rios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[515,577,578],"tags":[580,575,579,581],"class_list":["post-759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-em-midias-sociais","category-facebook","category-facebook-ads","tag-anuncios-facebook","tag-facebook","tag-facebook-marketing","tag-midia-paga-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ag\u00eancias percebem aumento no valor das impress\u00f5es no Facebook - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/en\/agencias-percebem-aumento-no-valor-das-impressoes-no-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ag\u00eancias percebem aumento no valor das impress\u00f5es no Facebook - B-Young Social Media Co.\" \/>\n<meta property=\"og:description\" content=\"Desde que o Facebook mudou ainda mais seu algoritmo de exibi\u00e7\u00e3o de conte\u00fado de marcas l\u00e1 em janeiro, ag\u00eancias americanas t\u00eam notado um aumento consider\u00e1vel no custo dos an\u00fancios pagos dentro dessa rede social. 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