{"id":7118,"date":"2022-05-19T12:13:14","date_gmt":"2022-05-19T15:13:14","guid":{"rendered":"https:\/\/b-young.me\/?p=7118"},"modified":"2023-11-28T12:50:53","modified_gmt":"2023-11-28T15:50:53","slug":"linkedin-no-marketing-b2b","status":"publish","type":"post","link":"https:\/\/b-young.me\/en\/linkedin-no-marketing-b2b\/","title":{"rendered":"A import\u00e2ncia do LinkedIn no marketing B2B"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">N\u00f3s j\u00e1 sabemos que as redes sociais s\u00e3o muito importantes atualmente para uma empresa, e com o LinkedIn n\u00e3o \u00e9 diferente. Pensar em uma estrat\u00e9gia de Marketing B2B no LinkedIn \u00e9 um passo fundamental para quem quer seguir neste caminho.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa rede social \u00e9 prop\u00edcia para empresas que focam no Business to Business e funciona como uma ferramenta estrat\u00e9gica para o fortalecimento e a cria\u00e7\u00e3o de um relacionamento para sua <a href=\"https:\/\/b-young.me\/linkedin-dicas-engajamento\/\">marca.<\/a> Uma \u00f3tima plataforma para gerar networking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma boa estrat\u00e9gia B2B dentro do LinkedIn pode trazer algumas vantagens para a sua empresa. Continue a leitura e entenda!&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Uso do LinkedIn no Brasil&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/linkedin-marketing-1024x576.jpeg\" alt=\"Linkedin no Brasil\n\" class=\"wp-image-7119\" style=\"width:586px;height:329px\" srcset=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/linkedin-marketing-1024x576.jpeg 1024w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/linkedin-marketing-300x169.jpeg 300w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/linkedin-marketing-768x432.jpeg 768w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/linkedin-marketing-1536x864.jpeg 1536w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/linkedin-marketing.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo uma pesquisa da Opinion Box, que consultou mais de 1.000 internautas, os brasileiros est\u00e3o bem presentes no LinkedIn.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>71% dos entrevistados acessam a rede social uma vez por semana<\/li>\n\n\n\n<li>36% desses entram pelo menos uma vez ao dia<\/li>\n\n\n\n<li>61% usam o LinkedIn frequentemente para procurar emprego<\/li>\n\n\n\n<li>51% utiliza o LinkedIn para acompanhar artigos de interesse<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o estudo tamb\u00e9m mostra que 75% consideram a rede social um bom lugar para montar uma rede de networking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O usu\u00e1rio da plataforma est\u00e1 bem aberto a se relacionar com marcas e empresas atrav\u00e9s da plataforma.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing de Conte\u00fado \u00e9 importante no LinkedIn?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ilustracao-do-conceito-abstrato-de-marketing-de-engajamento-marketing-na-internet-gerenciamento-de-e-1024x1024.jpg\" alt=\"Marketing de conte\u00fado no Linkedin \" class=\"wp-image-7121\" style=\"width:401px;height:401px\" srcset=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ilustracao-do-conceito-abstrato-de-marketing-de-engajamento-marketing-na-internet-gerenciamento-de-e-1024x1024.jpg 1024w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ilustracao-do-conceito-abstrato-de-marketing-de-engajamento-marketing-na-internet-gerenciamento-de-e-300x300.jpg 300w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ilustracao-do-conceito-abstrato-de-marketing-de-engajamento-marketing-na-internet-gerenciamento-de-e-150x150.jpg 150w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ilustracao-do-conceito-abstrato-de-marketing-de-engajamento-marketing-na-internet-gerenciamento-de-e-768x768.jpg 768w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ilustracao-do-conceito-abstrato-de-marketing-de-engajamento-marketing-na-internet-gerenciamento-de-e-1536x1536.jpg 1536w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ilustracao-do-conceito-abstrato-de-marketing-de-engajamento-marketing-na-internet-gerenciamento-de-e.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A resposta \u00e9: SIM! O <a href=\"https:\/\/b-young.me\/marketing-de-conteudo-12-otimizar\/\">Marketing de Conte\u00fado<\/a> \u00e9 importante na estrat\u00e9gia de todas as redes sociais. Ele serve para voc\u00ea criar um relacionamento com o cliente e al\u00e9m disso, se tornar autoridade no seu nicho.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 atrav\u00e9s do seu conte\u00fado que voc\u00ea vai oferecer informa\u00e7\u00f5es relevantes para o usu\u00e1rio, tirando todas as d\u00favidas e resolvendo todos os problemas que ele tem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E para quem pensa que o LinkedIn n\u00e3o precisa de uma boa estrat\u00e9gia de conte\u00fado, est\u00e1 muito enganado. \u00c9 atrav\u00e9s dele que voc\u00ea pode se destacar e compartilhar o seu modelo de neg\u00f3cio e o valor que suas solu\u00e7\u00f5es podem agregar, al\u00e9m dos cases de sucesso.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que utilizar o LinkedIn para o B2B?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O principal objetivo do LinkedIn \u00e9 criar e expandir relacionamentos profissionais. Al\u00e9m de ajudar muito os usu\u00e1rios que procuram vagas de emprego e parcerias, ele tamb\u00e9m \u00e9 uma excelente plataforma para conectar potenciais clientes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O LinkedIn realizou uma pesquisa com mais de 500 profissionais de vendas e compradores B2B no Brasil e no mundo. O estudo identificou as tend\u00eancias imediatas e de longo prazo no mundo das vendas, tamb\u00e9m analisou como as redes sociais v\u00eam impactando os modelos de neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quase <strong>80%<\/strong> dos entrevistados afirmaram que sempre ou com elevada frequ\u00eancia seguem potenciais clientes em suas redes profissionais e <strong>68%<\/strong> dos vendedores entrevistados elegeram as redes sociais como o canal de vendas com a maior taxa de convers\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vantagens de usar o LinkedIn para Marketing B2B<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mostrar profissionalismo&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s de conte\u00fados informativos e educativos, voc\u00ea estar\u00e1 refor\u00e7ando autoridade, tornando sua empresa refer\u00eancia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Prospec\u00e7\u00e3o de novos neg\u00f3cios&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">No LinkedIn \u00e9 poss\u00edvel que voc\u00ea selecione perfis ideais e adequados para se tornar cliente da sua organiza\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gerar leads&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Divulgando sua cultura corporativa e as atividades da sua empresa, voc\u00ea pode gerar leads&nbsp; e nutri-los de maneira proveitosa para o seu neg\u00f3cio. Al\u00e9m de utilizar recursos da pr\u00f3pria rede social para apresentar seu modelo de trabalho para atrair rela\u00e7\u00f5es que sejam importantes no B2B.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como utilizar o LinkedIn para o B2B?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/pilha-de-logotipos-3d-do-linkedin_1379-4860-1024x614.jpg\" alt=\"Linkedin para o B2B \" class=\"wp-image-7122\" style=\"width:644px;height:385px\" srcset=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/pilha-de-logotipos-3d-do-linkedin_1379-4860-1024x614.jpg 1024w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/pilha-de-logotipos-3d-do-linkedin_1379-4860-300x180.jpg 300w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/pilha-de-logotipos-3d-do-linkedin_1379-4860-768x461.jpg 768w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/pilha-de-logotipos-3d-do-linkedin_1379-4860-1536x922.jpg 1536w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/pilha-de-logotipos-3d-do-linkedin_1379-4860.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que j\u00e1 sabemos qual a import\u00e2ncia dessa rede social para o marketing B2B, vamos compartilhar algumas dicas para a sua estrat\u00e9gia.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Transforme sua p\u00e1gina com a cara do seu neg\u00f3cio&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ter uma identidade visual \u00e9 muito importante, ela cria um v\u00ednculo e faz com que o cliente lembre de voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilize banner com alta qualidade e mantenha sua p\u00e1gina sempre atualizada. Ah! No LinkedIn tamb\u00e9m \u00e9 poss\u00edvel utilizar palavras-chave para que consigam te encontrar com maior facilidade.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crie uma estrat\u00e9gia de conte\u00fado&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos refor\u00e7ar o quanto o conte\u00fado \u00e9 importante para qualquer estrat\u00e9gia de marketing!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criar conte\u00fado dentro do B2B \u00e9 uma \u00f3tima maneira de atrair clientes e criar um relacionamento com eles. Identifique seu p\u00fablico e crie conte\u00fados que fale sobre as dores deles, que seu servi\u00e7o pode solucionar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O LinkedIn tamb\u00e9m \u00e9 \u00f3timo para compartilhar resultados positivos e cases de sucesso do seu neg\u00f3cio. Voc\u00ea pode utilizar imagens, textos, v\u00eddeos, infogr\u00e1ficos, tudo \u00e9 v\u00e1lido!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Invista no LinkedIn ADS&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O LinkedIn ADS pode ajudar aqueles que est\u00e3o iniciando a marca na rede social, \u00e9 uma maneira r\u00e1pida de atingir novos p\u00fablicos e criar an\u00fancios instant\u00e2neos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ferramenta permite segmentar bem os filtros que v\u00e3o ajudar a atingir o p\u00fablico-alvo correto.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fa\u00e7a conex\u00f5es&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhe discuss\u00f5es e interaja com potenciais <a href=\"https:\/\/b-young.me\/leads-poderosos-negocio\/\">leads<\/a> do seu neg\u00f3cio. Isso ir\u00e1 ajudar a criar insights que podem ajudar na estrat\u00e9gia de LinkedIn e, at\u00e9 mesmo, em melhorias dos produtos e servi\u00e7os que sua empresa oferece.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Agora que voc\u00ea j\u00e1 sabe tudo sobre como usar o LinkedIn no B2B, conta para a gente o que podemos fazer para melhorar a estrat\u00e9gia digital da sua marca.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o deixe de compartilhar o conte\u00fado nas suas redes sociais e continue acompanhando o blog da <a href=\"https:\/\/b-young.me\/blog\/\">B-Young<\/a> para mais dicas e novidades sobre o mundo do marketing digital. Aproveite tamb\u00e9m para curtir nossa p\u00e1gina do <a href=\"https:\/\/www.facebook.com\/agenciabyoung\">Facebook<\/a>, al\u00e9m de nos seguir no <a href=\"https:\/\/www.instagram.com\/agencia_byoung\/\">Instagram<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/b-young\/\">LinkedIn<\/a>, <a href=\"https:\/\/br.pinterest.com\/agenciabyoung\/_created\/\">Pinterest<\/a> e <a href=\"https:\/\/twitter.com\/ag_byoung\">Twitter<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Leia tamb\u00e9m: <\/em><a href=\"http:\/\/b-young.me\/ux-como-aplicar-estrategia\/\">UX: como aplicar uma estrat\u00e9gia?<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Fonte: <a href=\"https:\/\/www.agenciacanna.com.br\/blog\/marketing\/linkedin-para-b2b-boas-praticas\">Canna<\/a>, <a href=\"https:\/\/blog.opinionbox.com\/marketing-no-linkedin-como-usar-o-linkedin-para-estrategias-de-marketing\/\">Opinion Box&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00f3s j\u00e1 sabemos que as redes sociais s\u00e3o muito importantes atualmente para uma empresa, e com o LinkedIn n\u00e3o \u00e9 diferente. Pensar em uma estrat\u00e9gia de Marketing B2B no LinkedIn \u00e9 um passo fundamental para quem quer seguir neste caminho.&nbsp; Essa rede social \u00e9 prop\u00edcia para empresas que focam no Business to Business e funciona [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471,505,515,846,838],"tags":[546,560,936,484,476],"class_list":["post-7118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-blog","category-estrategia-em-midias-sociais","category-linkedin","category-redes-sociais","tag-estrategia-de-midias-sociais","tag-linkedin","tag-marketing-b2b","tag-marketing-digital","tag-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A import\u00e2ncia do LinkedIn no marketing B2B - B-Young Social Media Co.<\/title>\n<meta name=\"description\" content=\"O LinkedIn \u00e9 a rede social ideal para voc\u00ea aplicar o Marketing B2B, mas por que \u00e9 t\u00e3o importante? 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