{"id":7093,"date":"2022-05-05T13:10:00","date_gmt":"2022-05-05T16:10:00","guid":{"rendered":"https:\/\/b-young.me\/?p=7093"},"modified":"2023-11-28T12:47:24","modified_gmt":"2023-11-28T15:47:24","slug":"perfil-do-consumidor-pos-pandemia","status":"publish","type":"post","link":"https:\/\/b-young.me\/en\/perfil-do-consumidor-pos-pandemia\/","title":{"rendered":"Qual o perfil do consumidor p\u00f3s-pandemia?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A pandemia da Covid-19 trouxe mudan\u00e7as repentinas e profundas para as empresas. Quem n\u00e3o estava presente no universo digital, precisou se adaptar rapidamente a esse cen\u00e1rio. Consequentemente, isso gerou uma mudan\u00e7a no <a href=\"https:\/\/b-young.me\/2021-comportamento-dos-consumidores\/\">perfil do consumidor<\/a> tamb\u00e9m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se no ambiente f\u00edsico a experi\u00eancia do consumidor j\u00e1 precisava ser valorizada, no online, isso ficou muito mais evidente. Valor do frete, prazo de entrega e atendimento s\u00e3o alguns dos fatores importantes que fazem a diferen\u00e7a na jornada de compra.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhecer o perfil do p\u00fablico e saber o que influencia na decis\u00e3o de compra \u00e9 essencial para criar estrat\u00e9gias segmentadas e o mais importante: para gerar uma boa experi\u00eancia para o consumidor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O perfil do consumidor na pandemia priorizou boas experi\u00eancias de compras<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ECOMERCE-1024x683.jpg\" alt=\"Perfil do consumidor: boas experi\u00eancias de compra \" class=\"wp-image-7100\" style=\"width:529px;height:353px\" srcset=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ECOMERCE-1024x683.jpg 1024w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ECOMERCE-300x200.jpg 300w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ECOMERCE-768x512.jpg 768w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ECOMERCE-1536x1024.jpg 1536w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/ECOMERCE.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo uma pesquisa da <a href=\"https:\/\/www.opinionbox.com\/\">Opinion Box<\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>93%<\/strong> consideram a experi\u00eancia um fator importante no processo de compra<\/li>\n\n\n\n<li><strong>77%<\/strong> acredita que a maioria das empresas precisam melhorar a experi\u00eancia que oferecem&nbsp;<\/li>\n\n\n\n<li><strong>82%<\/strong> gastam mais em empresas que oferecem uma boa experi\u00eancia<\/li>\n\n\n\n<li><strong>76%<\/strong> j\u00e1 deixaram de fazer uma compra por causa da uma experi\u00eancia negativa&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O estudo \u201cPanorama da Experi\u00eancia do Consumidor 2021\u201d confirma que embora a maior parte das pessoas entrevistadas d\u00ea prefer\u00eancia para compras on-line, ainda existe uma parcela de <strong>21%<\/strong> que continua consumindo predominantemente em lojas f\u00edsicas. E <strong>15%<\/strong> afirma comprar igualmente em lojas f\u00edsicas e <a href=\"https:\/\/b-young.me\/10-tendencias-ecommerce-2022\/\">e-commerces.&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 o maior fator para as empresas adotarem o m\u00e9todo omnichannel no per\u00edodo p\u00f3s-pandemia. Estar presente nos dois ambientes \u00e9 de extrema import\u00e2ncia e faz toda a diferen\u00e7a dentro da sua estrat\u00e9gia de neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/blog_by_04_05_02-1024x576.png\" alt=\"Estrat\u00e9gia Omnichannel \" class=\"wp-image-7094\" style=\"width:636px;height:357px\" srcset=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/blog_by_04_05_02-1024x576.png 1024w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/blog_by_04_05_02-300x169.png 300w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/blog_by_04_05_02-768x432.png 768w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/blog_by_04_05_02.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quais mudan\u00e7as a pandemia trouxe para o perfil do consumidor?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns aspectos como: polariza\u00e7\u00e3o econ\u00f4mica, nova configura\u00e7\u00e3o de trabalho e prolongamento do isolamento social, foram cruciais para tra\u00e7ar um novo perfil do consumidor durante a pandemia.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Fator social:&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O fator social ganhou uma import\u00e2ncia grande durante a pandemia, visto que muitos usu\u00e1rios tiveram redu\u00e7\u00e3o nos rendimentos nesse per\u00edodo.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Fator cultural:&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As solu\u00e7\u00f5es e servi\u00e7os personalizados para as prefer\u00eancias do cliente \u00e9 uma das principais tend\u00eancias do <a href=\"https:\/\/b-young.me\/customer-experience-tendencias\/\">CX<\/a>. Por isso, o fator cultural deve ser valorizado.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mercado:&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A pandemia trouxe um cen\u00e1rio econ\u00f4mico preocupante, fazendo com que os consumidores abrissem m\u00e3o de algumas compras e privilegiando itens b\u00e1sicos, com um menor pre\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A solu\u00e7\u00e3o para as empresas foi apostar em promo\u00e7\u00f5es e facilidades de pagamentos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 caracter\u00edsticas do perfil do consumidor p\u00f3s-pandemia<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/voce-sabe-a-importancia-de-conhecer-bem-o-perfil-do-seu-consumidor-1024x427.png\" alt=\"Perfil do consumidor p\u00f3s-pandemia \" class=\"wp-image-7101\" style=\"width:700px;height:292px\" srcset=\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/voce-sabe-a-importancia-de-conhecer-bem-o-perfil-do-seu-consumidor-1024x427.png 1024w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/voce-sabe-a-importancia-de-conhecer-bem-o-perfil-do-seu-consumidor-300x125.png 300w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/voce-sabe-a-importancia-de-conhecer-bem-o-perfil-do-seu-consumidor-768x320.png 768w, https:\/\/b-young.me\/wp-content\/uploads\/2022\/05\/voce-sabe-a-importancia-de-conhecer-bem-o-perfil-do-seu-consumidor.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1 &#8211; Busca por marcas acess\u00edveis&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O momento de retomada ser\u00e1 marcado pela procura por marcas com maior custo-benef\u00edcio.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2 &#8211; Sa\u00fade on-line&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sim, at\u00e9 o setor da sa\u00fade passou a ser aliado do digital. A grande busca por equil\u00edbrio, sa\u00fade e serenidade, foi al\u00e9m do entretenimento, abrindo margens para empresas e marcas que oferecem esse tipo de servi\u00e7o, como aulas de gin\u00e1stica, yoga, alongamento etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3 &#8211; Do It Yourself&nbsp;&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com o tempo de isolamento, o consumidor aproveitou o tempo em casa para desenvolver novas habilidades, se tornando adepto do famoso \u201cfa\u00e7a voc\u00ea mesmo\u201d.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4 &#8211; Compras multicanais&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os h\u00e1bitos de consumo foram afetados pelo medo constante de locais fechados e multid\u00f5es. Contudo, a estrat\u00e9gia omnichannel vai se tornar predominante no per\u00edodo p\u00f3s-pandemia.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5 &#8211; Prioridade ao produtor local&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em um primeiro momento, os com\u00e9rcios locais sobreviventes, sair\u00e3o fortalecidos. O incentivo ao consumo local ajuda a recuperar a economia, apoiando o varejista menor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O CX deve ser o foco na era p\u00f3s-pandemia&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A forma que o consumidor se relaciona com as marcas e o acesso que eles t\u00eam a informa\u00e7\u00f5es mudou muito de 2020 para c\u00e1. O que faz a diferen\u00e7a hoje \u00e9 a forma que as empresas se relacionam e se conectam com o usu\u00e1rio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, o Customer Experience deve ser a prioridade de qualquer empresa. Mostre que voc\u00ea \u00e9 acess\u00edvel, crie um relacionamento com quem quer comprar de voc\u00ea. Torne o cliente o centro de aten\u00e7\u00f5es da sua marca.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como adaptar sua estrat\u00e9gia de CX para o novo perfil do consumidor?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podemos concluir que entender o comportamento do consumidor \u00e9 uma das fases mais importantes da estrat\u00e9gia, principalmente para oferecer uma boa experi\u00eancia de compra.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a pandemia, o varejo entendeu uma necessidade que deve ser estendida p\u00f3s-pandemia: as pessoas devem conseguir fazer compras onde quiserem, quando quiserem e como quiserem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos conferir algumas tend\u00eancias para se adaptar ao novo perfil do consumidor:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Atendimento em toda jornada de compra&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa precisa estar atenta a todos os movimentos do consumidor para que n\u00e3o apare\u00e7a nenhum problema ou imprevisto que fa\u00e7a com que ele desista da compra.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esteja com atendimento e suporte dispon\u00edvel durante toda a <a href=\"https:\/\/b-young.me\/funil-de-vendas-mudou\/\">jornada do cliente<\/a>, seja online ou offline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Priorize o Customer Experience no seu site ou app<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ser digital n\u00e3o \u00e9 mais uma vantagem, voc\u00ea precisa se destacar, \u00e9 preciso proporcionar experi\u00eancias que encantem o consumidor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Invista no conceito de CX e UX &#8211; design de intera\u00e7\u00e3o, experi\u00eancia do usu\u00e1rio e atendimento ao cliente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estrat\u00e9gia Omnichannel&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Precisamos refor\u00e7ar o quanto o Omnichannel \u00e9 importante para as marcas. Por mais que o e-commerce esteja em constante crescimento, isso n\u00e3o significa que os pontos de vendas offline devem desaparecer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A experi\u00eancia presencial continua sendo muito importante para a experi\u00eancia do consumidor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Agora que voc\u00ea j\u00e1 conhece um pouco do perfil do consumidor p\u00f3s-pandemia, conta para a gente o que podemos fazer para melhorar a estrat\u00e9gia digital da sua marca.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o deixe de compartilhar o conte\u00fado nas suas redes sociais e continue acompanhando o blog da <a href=\"https:\/\/b-young.me\/blog\/\">B-Young<\/a> para mais dicas e novidades sobre o mundo do marketing digital. Aproveite tamb\u00e9m para curtir nossa p\u00e1gina do <a href=\"https:\/\/www.facebook.com\/agenciabyoung\">Facebook<\/a>, al\u00e9m de nos seguir no <a href=\"https:\/\/www.instagram.com\/agencia_byoung\/\">Instagram<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/b-young\/\">LinkedIn<\/a>, <a href=\"https:\/\/br.pinterest.com\/agenciabyoung\/_created\/\">Pinterest<\/a> e <a href=\"https:\/\/twitter.com\/ag_byoung\">Twitter<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Leia tamb\u00e9m: <a href=\"http:\/\/b-young.me\/metricas-de-seo-para-acompanhar\/\">M\u00e9tricas de SEO para acompanhar<\/a><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonte: <a href=\"https:\/\/www.experity.com.br\/blog\/como-fica-o-comportamento-do-consumidor-apos-a-pandemia\/\">Experity<\/a>, <a href=\"https:\/\/www.cnnbrasil.com.br\/business\/solidario-e-digital-as-10-caracteristicas-do-consumidor-no-pos-pandemia\/\">CNN<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pandemia da Covid-19 trouxe mudan\u00e7as repentinas e profundas para as empresas. Quem n\u00e3o estava presente no universo digital, precisou se adaptar rapidamente a esse cen\u00e1rio. Consequentemente, isso gerou uma mudan\u00e7a no perfil do consumidor tamb\u00e9m.&nbsp; Se no ambiente f\u00edsico a experi\u00eancia do consumidor j\u00e1 precisava ser valorizada, no online, isso ficou muito mais evidente. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471,505,784],"tags":[828,512,484,932],"class_list":["post-7093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-blog","category-consumidor","tag-consumidor","tag-estrategia-de-marketing-digital","tag-marketing-digital","tag-perfil-do-consumidor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qual o perfil do consumidor p\u00f3s-pandemia? - B-Young Social Media Co.<\/title>\n<meta name=\"description\" content=\"Descubra o que mudou no comportamento do consumidor p\u00f3s-pandemia e quais tend\u00eancias est\u00e3o em alta no novo perfil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/en\/perfil-do-consumidor-pos-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual o perfil do consumidor p\u00f3s-pandemia? 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