{"id":1353,"date":"2020-02-18T16:00:45","date_gmt":"2020-02-18T19:00:45","guid":{"rendered":"http:\/\/b-young.me\/2019\/?p=1353"},"modified":"2020-02-18T16:00:45","modified_gmt":"2020-02-18T19:00:45","slug":"viewpoints-o-app-de-recompensa-do-facebook","status":"publish","type":"post","link":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/","title":{"rendered":"Viewpoints, o app de recompensa do Facebook"},"content":{"rendered":"

Seguindo a recente onda de apps que oferecem recompensa, no final de 2019, o Facebook anunciou o lan\u00e7amento do Viewpoints<\/a>, um aplicativo de pesquisa de mercado que funciona com bonifica\u00e7\u00e3o para os usu\u00e1rios que participarem de avalia\u00e7\u00f5es, tarefas e experimenta\u00e7\u00f5es de novos produtos.<\/span><\/p>\n

\"\"<\/p>\n

Segundo a empresa, o objetivo \u00e9 entender melhor os usu\u00e1rios das redes sociais e melhorar os seus servi\u00e7os. Para tanto, o Facebook criou tamb\u00e9m uma pesquisa chamada bem-estar, com o prop\u00f3sito de diminuir os impactos negativos que as m\u00eddias sociais podem causar nos usu\u00e1rios.<\/span><\/p>\n

Esse modelo de intera\u00e7\u00e3o \u00e9 chamada gamifica\u00e7\u00e3o, ou seja, o uso da mec\u00e2nica de jogos para encorajar participa\u00e7\u00e3o e comprometimento entre usu\u00e1rios em potencial. Alguns elementos de jogo usados na gamifica\u00e7\u00e3o s\u00e3o: personifica\u00e7\u00e3o, regras, objetivos, pontos e recompensas.<\/span><\/p>\n

A tend\u00eancia de gamifica\u00e7\u00e3o vem tomando conta das estrat\u00e9gias de marketing de muitas empresas e seu uso tem sido considerado at\u00e9 mesmo na \u00e1rea da educa\u00e7\u00e3o.<\/span><\/p>\n

Uma quest\u00e3o que assombra os usu\u00e1rios da rede \u00e9 o poss\u00edvel vazamento de dados, se for levado em considera\u00e7\u00e3o o hist\u00f3rico que a empresa tem no assunto. Por\u00e9m, o Facebook garantiu que n\u00e3o vender\u00e1 as informa\u00e7\u00f5es para aplicativos de terceiros e nem compartilhar\u00e1 publicamente as informa\u00e7\u00f5es dos participantes, podendo eles encerrarem as participa\u00e7\u00f5es a qualquer momento.<\/span>\u2800<\/span><\/p>\n

Por enquanto o aplicativo j\u00e1 est\u00e1 dispon\u00edvel para os usu\u00e1rios dos EUA, com planos de expandir para outros pa\u00edses em 2020.<\/span><\/p>\n

E a\u00ed, o que achou desse app de recompensas? Voc\u00ea t\u00eam usado gamifica\u00e7\u00e3o na sua estrat\u00e9gia? Conta pra gente aqui nos coment\u00e1rios!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Seguindo a recente onda de apps que oferecem recompensa, no final de 2019, o Facebook anunciou o lan\u00e7amento do Viewpoints, um aplicativo de pesquisa de mercado que funciona com bonifica\u00e7\u00e3o para os usu\u00e1rios que participarem de avalia\u00e7\u00f5es, tarefas e experimenta\u00e7\u00f5es de novos produtos. Segundo a empresa, o objetivo \u00e9 entender melhor os usu\u00e1rios das redes […]<\/p>\n","protected":false},"author":1,"featured_media":1354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[505,577],"tags":[773,575,774,484,775],"class_list":["post-1353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","tag-aplicativo","tag-facebook","tag-gamificacao","tag-marketing-digital","tag-recompensa"],"yoast_head":"\nViewpoints, o app de recompensa do Facebook - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viewpoints, o app de recompensa do Facebook - B-Young Social Media Co.\" \/>\n<meta property=\"og:description\" content=\"Seguindo a recente onda de apps que oferecem recompensa, no final de 2019, o Facebook anunciou o lan\u00e7amento do Viewpoints, um aplicativo de pesquisa de mercado que funciona com bonifica\u00e7\u00e3o para os usu\u00e1rios que participarem de avalia\u00e7\u00f5es, tarefas e experimenta\u00e7\u00f5es de novos produtos. Segundo a empresa, o objetivo \u00e9 entender melhor os usu\u00e1rios das redes […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Young Social Media Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciabyoung\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-18T19:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"637\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kaique C. Ribeiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaique C. Ribeiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/\"},\"author\":{\"name\":\"Kaique C. Ribeiro\",\"@id\":\"https:\/\/b-young.me\/en\/#\/schema\/person\/43d0dd6b09299911f71acce4257ac61d\"},\"headline\":\"Viewpoints, o app de recompensa do Facebook\",\"datePublished\":\"2020-02-18T19:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/\"},\"wordCount\":292,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/b-young.me\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg\",\"keywords\":[\"Aplicativo\",\"Facebook\",\"Gamifica\u00e7\u00e3o\",\"marketing digital\",\"Recompensa\"],\"articleSection\":[\"Blog\",\"Facebook\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/\",\"url\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/\",\"name\":\"Viewpoints, o app de recompensa do Facebook - B-Young Social Media Co.\",\"isPartOf\":{\"@id\":\"https:\/\/b-young.me\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg\",\"datePublished\":\"2020-02-18T19:00:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#primaryimage\",\"url\":\"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg\",\"contentUrl\":\"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg\",\"width\":960,\"height\":637},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/b-young.me\/en\/agency-of-social-media\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viewpoints, o app de recompensa do Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-young.me\/en\/#website\",\"url\":\"https:\/\/b-young.me\/en\/\",\"name\":\"B-Young Social Media Co.\",\"description\":\"Ag\u00eancia de M\u00eddias Sociais\",\"publisher\":{\"@id\":\"https:\/\/b-young.me\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b-young.me\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/b-young.me\/en\/#organization\",\"name\":\"B-Young Social Media Co.\",\"url\":\"https:\/\/b-young.me\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/b-young.me\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/02\/logo_by.png\",\"contentUrl\":\"https:\/\/b-young.me\/wp-content\/uploads\/2022\/02\/logo_by.png\",\"width\":436,\"height\":131,\"caption\":\"B-Young Social Media Co.\"},\"image\":{\"@id\":\"https:\/\/b-young.me\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/agenciabyoung\",\"https:\/\/www.instagram.com\/agencia_byoung\/\",\"https:\/\/www.linkedin.com\/company\/b-young\/\",\"https:\/\/www.youtube.com\/channel\/UCzBkLbvLBatSTJrPjENDuww\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-young.me\/en\/#\/schema\/person\/43d0dd6b09299911f71acce4257ac61d\",\"name\":\"Kaique C. Ribeiro\",\"sameAs\":[\"https:\/\/karbro.com.br\"],\"url\":\"https:\/\/b-young.me\/en\/author\/kaique_dev\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Viewpoints, o app de recompensa do Facebook - B-Young Social Media Co.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/","og_locale":"en_US","og_type":"article","og_title":"Viewpoints, o app de recompensa do Facebook - B-Young Social Media Co.","og_description":"Seguindo a recente onda de apps que oferecem recompensa, no final de 2019, o Facebook anunciou o lan\u00e7amento do Viewpoints, um aplicativo de pesquisa de mercado que funciona com bonifica\u00e7\u00e3o para os usu\u00e1rios que participarem de avalia\u00e7\u00f5es, tarefas e experimenta\u00e7\u00f5es de novos produtos. Segundo a empresa, o objetivo \u00e9 entender melhor os usu\u00e1rios das redes […]","og_url":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/","og_site_name":"B-Young Social Media Co.","article_publisher":"https:\/\/www.facebook.com\/agenciabyoung","article_published_time":"2020-02-18T19:00:45+00:00","og_image":[{"width":960,"height":637,"url":"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg","type":"image\/jpeg"}],"author":"Kaique C. Ribeiro","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kaique C. Ribeiro","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#article","isPartOf":{"@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/"},"author":{"name":"Kaique C. Ribeiro","@id":"https:\/\/b-young.me\/en\/#\/schema\/person\/43d0dd6b09299911f71acce4257ac61d"},"headline":"Viewpoints, o app de recompensa do Facebook","datePublished":"2020-02-18T19:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/"},"wordCount":292,"commentCount":1,"publisher":{"@id":"https:\/\/b-young.me\/en\/#organization"},"image":{"@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg","keywords":["Aplicativo","Facebook","Gamifica\u00e7\u00e3o","marketing digital","Recompensa"],"articleSection":["Blog","Facebook"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/","url":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/","name":"Viewpoints, o app de recompensa do Facebook - B-Young Social Media Co.","isPartOf":{"@id":"https:\/\/b-young.me\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#primaryimage"},"image":{"@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg","datePublished":"2020-02-18T19:00:45+00:00","breadcrumb":{"@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#primaryimage","url":"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg","contentUrl":"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/facebook-793048_960_720.jpg","width":960,"height":637},{"@type":"BreadcrumbList","@id":"https:\/\/b-young.me\/en\/viewpoints-o-app-de-recompensa-do-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/b-young.me\/en\/agency-of-social-media\/"},{"@type":"ListItem","position":2,"name":"Viewpoints, o app de recompensa do Facebook"}]},{"@type":"WebSite","@id":"https:\/\/b-young.me\/en\/#website","url":"https:\/\/b-young.me\/en\/","name":"B-Young Social Media Co.","description":"Ag\u00eancia de M\u00eddias Sociais","publisher":{"@id":"https:\/\/b-young.me\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-young.me\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/b-young.me\/en\/#organization","name":"B-Young Social Media Co.","url":"https:\/\/b-young.me\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/b-young.me\/en\/#\/schema\/logo\/image\/","url":"https:\/\/b-young.me\/wp-content\/uploads\/2022\/02\/logo_by.png","contentUrl":"https:\/\/b-young.me\/wp-content\/uploads\/2022\/02\/logo_by.png","width":436,"height":131,"caption":"B-Young Social Media Co."},"image":{"@id":"https:\/\/b-young.me\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agenciabyoung","https:\/\/www.instagram.com\/agencia_byoung\/","https:\/\/www.linkedin.com\/company\/b-young\/","https:\/\/www.youtube.com\/channel\/UCzBkLbvLBatSTJrPjENDuww"]},{"@type":"Person","@id":"https:\/\/b-young.me\/en\/#\/schema\/person\/43d0dd6b09299911f71acce4257ac61d","name":"Kaique C. Ribeiro","sameAs":["https:\/\/karbro.com.br"],"url":"https:\/\/b-young.me\/en\/author\/kaique_dev\/"}]}},"_links":{"self":[{"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/posts\/1353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/comments?post=1353"}],"version-history":[{"count":0,"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/posts\/1353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/media\/1354"}],"wp:attachment":[{"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/media?parent=1353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/categories?post=1353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-young.me\/en\/wp-json\/wp\/v2\/tags?post=1353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}