{"id":1286,"date":"2019-08-21T18:42:05","date_gmt":"2019-08-21T21:42:05","guid":{"rendered":"http:\/\/b-young.me\/2019\/?p=1286"},"modified":"2019-08-21T18:42:05","modified_gmt":"2019-08-21T21:42:05","slug":"google-photos-ultrapassa-um-bilhao-de-usuarios-e-traz-vantagens-importantes","status":"publish","type":"post","link":"https:\/\/b-young.me\/en\/google-photos-ultrapassa-um-bilhao-de-usuarios-e-traz-vantagens-importantes\/","title":{"rendered":"Google Photos ultrapassa um bilh\u00e3o de usu\u00e1rios e traz vantagens importantes"},"content":{"rendered":"

O plano de domina\u00e7\u00e3o global do Google<\/a> deu um novo e importante passo: o aplicativo de armazenamento de fotos Google Photos \u00e9 o nono servi\u00e7o da empresa a passar a marca de um bilh\u00e3o de usu\u00e1rios \u2014 antes dele, alcan\u00e7aram esse m\u00e9rito o sistema Android, Drive, Maps, Play Store, o navegador Chrome, Search e, claro, o YouTube.<\/p>\n

Parte desse crescimento foi proporcionado por uma t\u00e1tica bastante simples: todos os usu\u00e1rios de Android j\u00e1 come\u00e7aram seus sistemas com aplicativo instalado. Outro motivador importante \u00e9 que o Google d\u00e1 armazenamento gratuito contanto que cada foto n\u00e3o ultrapasse os 16MP de resolu\u00e7\u00e3o.<\/p>\n

O Google Photos surgiu quase na surdina, direto do cad\u00e1ver ainda quente da funcionalidade de compartilhamento de fotos do Google+ \u2014 lembra dele? A promessa que iria derrubar o Facebook como rede social? \u2014 e absorveu o software Picasa.<\/p>\n

Mas, diferentemente do Google+, o Photos n\u00e3o quer se tornar uma rede social e nem quer competir com outros apps de compartilhamento de fotos como o hegem\u00f4nico Instagram. Pelo menos, por agora. Seu principal objetivo \u00e9 tornar mais pr\u00e1tico e f\u00e1cil a organiza\u00e7\u00e3o das fotos<\/a> que n\u00f3s produzimos diariamente \u2014 prints de tela, selfies, imagens salvas da internet e por a\u00ed vai.<\/p>\n

E o Google est\u00e1 investindo na expans\u00e3o desse app, lan\u00e7ando inclusive uma vers\u00e3o mais leve, para uso offline, em smatphones menos avan\u00e7ados.<\/p>\n

Quais s\u00e3o os pontos fortes de usar o Google Photos?<\/strong><\/h2>\n

O app de fotos da Google ainda n\u00e3o \u00e9 social em uma extens\u00e3o em que pode ser aproveitada publicamente. Mas suas funcionalidades ajudam muito na organiza\u00e7\u00e3o do trabalho de marketing, principalmente se sua empresa \u00e9 muito ativa em atividades que envolvem v\u00eddeos e fotos.<\/p>\n

Seja em trabalhos de coberturas ao vivo, fotos de bastidores, eventos, o Google Photos traz algumas vantagens:<\/p>\n

    \n
  1. O armazenamento gratuito com certeza \u00e9 um dos principais chamarizes. Algumas pessoas questionaram prontamente sobre a qualidade da compacta\u00e7\u00e3o das imagens e a resposta da maioria foi positiva. Em caso de empresas que precisam compartilhar imagens e v\u00eddeos rapidamente em suas redes e entre membros do time de marketing, o Google Photos \u00e9 uma \u00f3tima op\u00e7\u00e3o.<\/li>\n
  2. Ele produz formatos diferentes para as fotos e v\u00eddeos que voc\u00ea armazena automaticamente: cria stories, gifs, vers\u00f5es estilizadas com filtros etc.<\/li>\n
  3. Com a ajuda da intelig\u00eancia artificial do Google, voc\u00ea pode pesquisar por elementos dentro das suas fotos \u2014 todas que tenham cachorros, por exemplo \u2014 e tamb\u00e9m identificar as pessoas que aparecem nelas.<\/li>\n
  4. O app traz uma ferramenta de edi\u00e7\u00e3o e filtros muito simples mas bastante \u00fatil para edi\u00e7\u00f5es r\u00e1pidas, necess\u00e1rias para quem precisa fazer coberturas, bastidores e outras atividades de documenta\u00e7\u00e3o.<\/li>\n
  5. O Google Photos, assim como outros aplicativos de imagem, tamb\u00e9m faz agrupamentos inteligentes, por local, data etc.<\/li>\n<\/ol>\n

    Claro que a maior vantagem de todas \u00e9 ter o Google por tr\u00e1s do seu desenvolvimento. Apesar de j\u00e1 ter grandes fracassos em aplicativos, a empresa \u00e9 conhecida por se esfor\u00e7ar para que as coisas deem certo.<\/a> Ela tamb\u00e9m \u00e9 conhecida por criar algumas das ferramentas de organiza\u00e7\u00e3o, edi\u00e7\u00e3o e compartilhamento de arquivos gratuitas mais usadas no mercado \u2014 Docs, Sheets, Drive\u2026<\/p>\n

    Se voc\u00ea \u00e9 um usu\u00e1rio de Android, faz sentido testar de cara como o app se encaixa na sua rotina de trabalho. Para todos, a melhor op\u00e7\u00e3o \u00e9 comparar os resultados do uso dessa ferramenta em termos de economia de tempo e dinheiro.<\/p>\n

    E voc\u00ea? J\u00e1 usa o Google Photos? Compartilhe nos coment\u00e1rios suas percep\u00e7\u00f5es sobre esse novo app! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

    O plano de domina\u00e7\u00e3o global do Google deu um novo e importante passo: o aplicativo de armazenamento de fotos Google Photos \u00e9 o nono servi\u00e7o da empresa a passar a marca de um bilh\u00e3o de usu\u00e1rios \u2014 antes dele, alcan\u00e7aram esse m\u00e9rito o sistema Android, Drive, Maps, Play Store, o navegador Chrome, Search e, claro, […]<\/p>\n","protected":false},"author":1,"featured_media":1287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471,505,735],"tags":[736,489,484],"class_list":["post-1286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-blog","category-google","tag-google-photos","tag-marketing","tag-marketing-digital"],"yoast_head":"\nGoogle Photos ultrapassa um bilh\u00e3o de usu\u00e1rios e traz vantagens importantes - B-Young Social Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-young.me\/en\/google-photos-ultrapassa-um-bilhao-de-usuarios-e-traz-vantagens-importantes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Photos ultrapassa um bilh\u00e3o de usu\u00e1rios e traz vantagens importantes - B-Young Social Media Co.\" \/>\n<meta property=\"og:description\" content=\"O plano de domina\u00e7\u00e3o global do Google deu um novo e importante passo: o aplicativo de armazenamento de fotos Google Photos \u00e9 o nono servi\u00e7o da empresa a passar a marca de um bilh\u00e3o de usu\u00e1rios \u2014 antes dele, alcan\u00e7aram esse m\u00e9rito o sistema Android, Drive, Maps, Play Store, o navegador Chrome, Search e, claro, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-young.me\/en\/google-photos-ultrapassa-um-bilhao-de-usuarios-e-traz-vantagens-importantes\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Young Social Media Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agenciabyoung\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T21:42:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-young.me\/wp-content\/uploads\/2020\/05\/Google-photos-postagem.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1405\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kaique C. 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